-
The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrado por: Walter Dixon
- Duración: 8 h
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Grandes primeros Títulos
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Resumen del Editor
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: "Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.
In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:
- Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success
- Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
- Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business
Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
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General
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Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- De: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrado por: Walter Dixon
- Duración: 8 h y 37 m
- Versión completa
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General
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Historia
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Customer focused results
- De Scott Groves en 06-07-24
De: Fred Reichheld, y otros
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The Ultimate Question
- Driving Good Profits and True Growth
- De: Fred Reichheld
- Narrado por: Fred Reichheld
- Duración: 5 h
- Versión completa
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Historia
In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits.
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Good idea, poorly narrated
- De Bridgette en 04-05-08
De: Fred Reichheld
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The Consulting Bible, 2nd Edition
- How to Launch and Grow a Seven-Figure Consulting Business
- De: Alan Weiss
- Narrado por: Alan Weiss
- Duración: 8 h y 35 m
- Versión completa
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General
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Historia
The second edition of The Consulting Bible remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and best-selling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success.
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Excellent and Insightful
- De Starkad en 08-08-24
De: Alan Weiss
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Topgrading, 3rd Edition
- The Proven Hiring and Promoting Method That Turbocharges Company Performance
- De: Bradford D. Smart Ph.D.
- Narrado por: Erik Synnestvedt
- Duración: 10 h y 33 m
- Versión completa
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General
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Historia
Great companies, large and small, rise or fall because of their talent: The more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research shows that only about 25% of all new hires turn out to be high performers. But companies that have used Brad Smart’s Topgrading system over the past two decades have boosted their hiring success rates dramatically - sometimes even to 90%.
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Very self serving
- De Timothy en 06-18-15
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
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General
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Narración:
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Historia
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
-
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Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
Lo que los oyentes dicen sobre The Ultimate Question 2.0 (Revised and Expanded Edition)
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- PictureGuy
- 01-28-19
Of course they are right but you don’t really need a survey.
I have always maintained that you can listen to an employee for five minutes and know what type of person they are with customers and ultimately that is what you are trying to measure here. You are just trying to figure out if you and your business are behaving ethically and not being jerks.
This measure is the fad of the day, when everyone learns how to game it then we will be onto the next substitute for actually being nice to each other.
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- BBB
- 12-27-20
I wish....
I wish all the business leaders read this book. I certainly learned a lot from this book. Thank you for sharing your knowledge.
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- D. A. Hahn
- 11-12-18
The tool for a paradigm shift!
The structure of this book and the evidence behind it was the catalyst for a paradigm shift in our organization. Powerful!
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- Anonymous User
- 03-30-19
Fantastic book, fantastic narration.... 10/10
Loved it. Great narrator. Held my breath till I finished it. Not put down able till finished. Great book.
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- Jared
- 10-02-16
if your unfamiliar with nps this is your book
the only nack I have on the book is that it could be Summed up in a quarter of the length. over half the book is Customer loyalty stories.
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- Sand Storm IR.Tools Technology
- 08-21-15
I foresee great improvements in our company as a result of reading
I firmly believe NPS will fill a hole that has been present in our company for a long time and help us scale to a much larger size while continuing to bless our customers.
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- super_Dad
- 03-04-13
Pretty Solid Material
What did you love best about The Ultimate Question 2.0 (Revised and Expanded Edition)?
Giving me ideas on how to explain its relevance to the workforce and examples of how its imparted change to happen.
Any additional comments?
Very Worth The Time to listen to.
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- Amazon Customer
- 10-11-18
Great concept. Could have been shorter.
The concept is exceptional but I feel it could have been half as long. Now for the implementation.
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- Sonny Jelinek
- 03-07-18
Great concept, book too long
Love the concept and the book overall. However it is about 3-4 hours too long. At one point I almost gave up on it as it seemed to drag about 1/2 way in. That said, if you want to learn about NPS (and I suggest you do), it is a very worthwhile listen!
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- Dustan
- 10-10-16
Single question survey, genius
Talk about keeping it simple.
My key takeaway from this book is the power of implementing a single question survey. We have already operated by many of the NPS principles for years, assuming them to be common sense.
But the post transaction survey has never happened. Now it will.
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