
The Unicorn’s Shadow
Combating the Dangerous Myths That Hold Back Startups, Founders, and Investors
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Narrado por:
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Michael Butler Murray
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De:
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Ethan Mollick
Acerca de esta escucha
When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the start-up ecosystem works. Among the issues he examines: Which founders are most likely to succeed?; where do the best start-up ideas come from?; what's the most foolproof way of securing the funding needed to take a company to the next level?; and what's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?
Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship - but only by following an evidence-based approach that puts to rest the false narratives that surround it.
©2020 Ethan Mollick (P)2022 Ascent AudioLos oyentes también disfrutaron...
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- De: Jeffrey Bussgang
- Narrado por: Ramon De Ocampo
- Duración: 7 h y 14 m
- Versión completa
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- De Diana en 04-11-19
De: Jeffrey Bussgang
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Angel Investing
- The Gust Guide to Making Money and Having Fun Investing in Startups
- De: David S. Rose
- Narrado por: David S. Rose
- Duración: 6 h y 42 m
- Versión completa
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From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class.
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Very enlightening
- De Keith L. en 04-06-15
De: David S. Rose
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
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Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- De: Chris Ertel, Lisa Kay Solomon
- Narrado por: Sean Pratt
- Duración: 7 h y 32 m
- Versión completa
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Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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Another audiobook failure. Buy the real book
- De Jonathan en 02-08-15
De: Chris Ertel, y otros
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
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Extreme Teams
- Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail
- De: Robert Bruce Shaw
- Narrado por: James Foster
- Duración: 7 h y 4 m
- Versión completa
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Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
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Extreme Blah
- De Blair C en 05-03-18
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The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- De: Kelly Palmer, David Blake
- Narrado por: Patricia Rodriguez
- Duración: 7 h y 55 m
- Versión completa
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The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
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Fantastic Information
- De Emerson A. Simon en 03-31-20
De: Kelly Palmer, y otros
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Co-Intelligence
- Living and Working with AI
- De: Ethan Mollick
- Narrado por: Ethan Mollick
- Duración: 4 h y 39 m
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Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.
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great intro book marred by poor narration
- De Amazon Customer en 04-14-24
De: Ethan Mollick
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Co inteligencia [Co-Intelligence]
- Vivir y trabajar con la IA [Living and Working with AI]
- De: Ethan Mollick, Andrea Montero Cusset - translator
- Narrado por: Luis Solís
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Cointeligencia es el manual definitivo para trabajar, aprender y vivir en la nueva era de la inteligencia artificial. La inteligencia artificial generativa ha llegado. Y con ella la inevitable confusión que conlleva intentar saber cómo afectará a nuestra vida laboral y personal y, también, al futuro de la humanidad. Entre las voces de los adoradores de la IA y los catastrofistas, el profesor Ethan Mollick, uno de los teóricos más destacados sobre el tema, se centra en los aspectos prácticos de cómo esta herramienta puede transformar el mundo.
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Muy actual
- De Victor en 03-27-25
De: Ethan Mollick, y otros
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Brave New Words
- How AI Will Revolutionize Education (and Why That's a Good Thing)
- De: Salman Khan
- Narrado por: Salman Khan
- Duración: 6 h y 37 m
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Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, and offers a road map for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world. A pioneer in the field of education technology, Khan examines the ins and outs of these cutting-edge tools and how they will revolutionize the way we learn and teach.
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Honestly, I'm a little disappointed.
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De: Salman Khan
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Cybersecurity
- The Insights You Need from Harvard Business Review
- De: Harvard Business Review, Alex Blau, Andrew Burt, y otros
- Narrado por: Jonathan Todd Ross
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No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.
De: Harvard Business Review, y otros
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Rework
- De: Jason Fried, David Heinemeier Hansson
- Narrado por: Mike Chamberlain
- Duración: 2 h y 50 m
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General
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Historia
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Simple, Quick, Timely, Contrarian Advice
- De Paul en 06-18-10
De: Jason Fried, y otros
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Artificial Intelligence
- A Guide for Thinking Humans
- De: Melanie Mitchell
- Narrado por: Abby Craden, Melanie Mitchell, Tony Wolf
- Duración: 9 h y 33 m
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In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.
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Start understanding AI right here!
- De Chad M. en 01-26-20
De: Melanie Mitchell
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Co-Intelligence
- Living and Working with AI
- De: Ethan Mollick
- Narrado por: Ethan Mollick
- Duración: 4 h y 39 m
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Historia
Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.
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great intro book marred by poor narration
- De Amazon Customer en 04-14-24
De: Ethan Mollick
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Co inteligencia [Co-Intelligence]
- Vivir y trabajar con la IA [Living and Working with AI]
- De: Ethan Mollick, Andrea Montero Cusset - translator
- Narrado por: Luis Solís
- Duración: 7 h
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Cointeligencia es el manual definitivo para trabajar, aprender y vivir en la nueva era de la inteligencia artificial. La inteligencia artificial generativa ha llegado. Y con ella la inevitable confusión que conlleva intentar saber cómo afectará a nuestra vida laboral y personal y, también, al futuro de la humanidad. Entre las voces de los adoradores de la IA y los catastrofistas, el profesor Ethan Mollick, uno de los teóricos más destacados sobre el tema, se centra en los aspectos prácticos de cómo esta herramienta puede transformar el mundo.
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Muy actual
- De Victor en 03-27-25
De: Ethan Mollick, y otros
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Brave New Words
- How AI Will Revolutionize Education (and Why That's a Good Thing)
- De: Salman Khan
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- Duración: 6 h y 37 m
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Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, and offers a road map for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world. A pioneer in the field of education technology, Khan examines the ins and outs of these cutting-edge tools and how they will revolutionize the way we learn and teach.
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Honestly, I'm a little disappointed.
- De Jake Dahn en 05-25-24
De: Salman Khan
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Cybersecurity
- The Insights You Need from Harvard Business Review
- De: Harvard Business Review, Alex Blau, Andrew Burt, y otros
- Narrado por: Jonathan Todd Ross
- Duración: 2 h y 56 m
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No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.
De: Harvard Business Review, y otros
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Rework
- De: Jason Fried, David Heinemeier Hansson
- Narrado por: Mike Chamberlain
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With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent - really - are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements.
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Start understanding AI right here!
- De Chad M. en 01-26-20
De: Melanie Mitchell
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The AI-Driven Leader
- Harnessing AI to Make Faster, Smarter Decisions
- De: Geoff Woods
- Narrado por: Geoff Woods
- Duración: 6 h y 38 m
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Historia
The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.
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Incredible!
- De Kaylee Richard en 03-24-25
De: Geoff Woods
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Superintelligence
- Paths, Dangers, Strategies
- De: Nick Bostrom
- Narrado por: Napoleon Ryan
- Duración: 14 h y 17 m
- Versión completa
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Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.
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Colossus: The Forbin Project is coming
- De Gary en 09-12-14
De: Nick Bostrom
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The Alignment Problem
- Machine Learning and Human Values
- De: Brian Christian
- Narrado por: Brian Christian
- Duración: 13 h y 33 m
- Versión completa
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General
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Historia
Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.
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Required reading for any AI course
- De ehan ferguson en 11-16-20
De: Brian Christian
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Never Enough
- From Barista to Billionaire
- De: Andrew Wilkinson
- Narrado por: Luke Daniels
- Duración: 8 h y 45 m
- Versión completa
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Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
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Fire Your Ghostwriter
- De Leah C. Day en 08-22-24
De: Andrew Wilkinson
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The Singularity Is Nearer
- When We Merge with AI
- De: Ray Kurzweil
- Narrado por: Adam Barr
- Duración: 10 h y 25 m
- Versión completa
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Since it was first published in 2005, Ray Kurzweil's The Singularity Is Near and its vision of the future have been influential in spawning a worldwide movement with millions of followers, hundreds of books, major films, and thousands of articles. During the succeeding decade, many of Kurzweil's predictions about technological advancements have been borne out, and their viability has become familiar to the public through such now commonplace concepts. In this entirely new book Ray Kurzweil brings a fresh perspective to advances in the singularity.
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victory lap
- De Anonymous User en 06-30-24
De: Ray Kurzweil
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Same as Ever
- A Guide to What Never Changes
- De: Morgan Housel
- Narrado por: Chris Hill
- Duración: 5 h y 46 m
- Versión completa
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Every investment plan under the sun is, at best, an informed speculation of what may happen in the future, based on a systematic extrapolation from the known past. Same as Ever reverses the process, inviting us to identify the many things that never, ever change. With his usual elan, Morgan Housel presents a master class on optimizing risk, seizing opportunity, and living your best life. Through a sequence of engaging stories and pithy examples, he shows how we can use our newfound grasp of the unchanging to see around corners.
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Beautifully Succinct Summary of Others Original Ideas
- De Mitch en 11-09-23
De: Morgan Housel
Lo que los oyentes dicen sobre The Unicorn’s Shadow
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Historia
- Simon Collins
- 04-22-23
Fantastic!
Great research and time was put into this book and it shows! The author is well educated on business and data and delivers a powerful data driven analysis on startup success and failure!
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- Babumoshai
- 06-28-24
Useful premise, but too short
The premise is relevant and useful, if a little hackneyed. A deeper, more dense treatment of the topics would have made for a more enjoyable and knowledge enhancing read, however.
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- Bill
- 03-10-24
Largely about securing VC funding
I was hoping for more info on growing a business organically. This book does offer some of that, such as:
* get enough sleep rather than grinding away at 1AM,
* found either alone, with family, or with someone you’ve worked with before
* be in a good mood and maybe use caffeine or alcohol to generate ideas
* you can generate business ideas “from the bottom-up”, by leaning into your own interests, rather than trying to come up with ideas “from the top-down”
* use a formal structure for your interviews (e.g. ask the same questions each time) so you can meaningfully compare candidates, rather than doing unstructured interviews, which tend to be worse than not interviewing at all
* use an org chart to clearly delineate the division of labor in your company
* middle managers get a bad rap, but good ones can make a huge difference in product quality
* programmers vary wildly in ability. The difference between a good and mediocre programmer can be >27x on some metrics
* company cultures tend to last for a long time, even hundreds of years, so set your culture right from the start
So, all of this seems like good advice, but none of it was surprising to me. Most of the rest of the book is about the factors that influence VC funding.
So… meh. I’m sure that for ~$14 this book will pay for itself in time, but I was expecting more info about how to grow and run a company organically, rather than how to please VCs.
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