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Дао Toyota. 14 принципов менеджмента ведущей компании мира
- Джеффри Лайкер. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 21 mins
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Дао Toyota. 14 принципов менеджмента ведущей компании мира
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Publisher's summary
Книга Джеффри Лайкера "Дао Toyota. 14 принципов менеджмента ведущей компании мира" - это руководство по модернизации любой компании на японский лад. В 1960 году, когда на автомобильном рынке США появилась малоизвестная компания Toyota, ее продукция спросом не пользовалась. Так продолжалось до 1973 года. А потом грянуло нефтяное эмбарго, взлетели цены на топливо, и Америка оценила экономичные японские автомобили. Успех продукции Toyota приковал внимание к философии этого японского производства. Концепция бережливости и планомерного улучшения всех систем называется кайдзен. В 1930-е годы ее разработали директора Toyota. Эти принципы можно приложить к любой сфере рынка, будь то ретейл, финансы или здравоохранение. Принципы Джеффри Лайкера, изложенные в его бестселлере, сегодня берут на вооружение крупнейшие компании мира.
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