In this episode, Jodi talks sales with Renee Hribar. They discuss strategies for entrepreneurs looking to write and market their own books. Drawing from her extensive experience in sales and coaching, Renee shares invaluable insights on tailoring sales processes, maintaining a positive mindset, fostering genuine relationships, and the importance of simplicity in business practices. Renee also offers practical advice on follow-up methods and finding comfortable sales approaches.

Time Stamps:

00:00 Podcast for entrepreneurs on writing and publishing.

03:42 Navigating expertise delivery and emotional aspects concurrently.

06:55 Connecting through email, LinkedIn, and personal interactions.

11:22 Requiring key skills, categorizing relationships, building community.

13:27 Casual and welcoming way makes people comfortable.

17:29 Easily create group chats across social platforms.

22:00 Continuously ask questions to engage and connect.

25:00 Offering free chapter to promote book sales.

28:50 Experienced book publisher, writer, and lawyer's success.

32:22 Author leverages book to connect with earners.

35:00 Listen to today's episode, join the lab

Keywords:

entrepreneurs, writing a book, business growth, Jodi Brandon, book publishing industry, entrepreneur experiences, publishing books, marketing books, Renee Hribar, sales professional, women entrepreneurs, sales and marketing, sales mindset, streamlined sales process, potential clients, sales connectors, sales collaborators, asking questions in sales, simple business practices, Barbara Stani, Secrets of Six Figure Earners, six-figure earners, connecting with clients, Facebook group, Author Entrepreneurs Lab, open loops in sales, sales follow-up methods, automated emails, conversational sales, relationship building in sales, marketing books strategy

Resources Mentioned:

Secrets of Six Figure Earners by Barbara Stani
Entrepreneurial Connections Movement (Renee’s Facebook community): https://www.facebook.com/groups/485712388288047
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

My best advice - no matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1rXBXfeh8XrR58TTc7gwnWhrGdOO71HufqO0DgyeVbaw/edit?usp=sharing

In this episode, Jodi welcomes book marketing consultant and author coach Aryn Van Dyke. Aryn shares her extensive experience from working at HarperCollins to founding Book Rockstar in 2019. Together, they delve into the importance of book messaging for nonfiction authors, breaking it down into four key elements: what, who, why, and how. Aryn offers actionable insights and real-world examples for how business owners writing books can create compelling messaging that connects with their target audience, ensuring their book stands out. Tune in for invaluable tips on positioning your book effectively in the marketplace and transforming your marketing strategy.

Time Stamps:

00:00 "Write, publish, market podcast for entrepreneur authors."

04:54 Authors should communicate book content effectively.

09:12 Consider reader's demographics and felt needs. Connect.

12:32 Understanding the author's motivation for writing.

15:53 Crafting impactful messaging to meet readers' needs.

19:38 Sharing method for achieving success in life.

21:05 Plan, create, and repurpose content for promotion.

26:07 Memoir written with a fiction-like narrative.

27:33 Grateful for listening, check out author mentorship.

Keywords:

book publishing, book marketing, entrepreneurs writing a book, book marketing consultant, author coach, nonfiction genres, book marketing strategy, book messaging, target reader, reader avatar, social media marketing, email marketing, book description, book launches, independent authors, personal stories, publishing industry, HarperCollins, Book Rockstar, reader connection, emotional connection, book promotion, Amazon a plus content, business book, book positioning, content creation, writing tips, memoir writing, marketing myths, book recommendations

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Win When They Say You Won’t by Daphne Jones

The Cormoran Strike Series by J.K. Rowling (writing under the pseudonym Robert Galbraith)

A Court of Thorn and Roses series by Sarah J. Maas

Donald Miller’s books

Lisa Turkhurst’s books

About Our Guest:

Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors.

www.bookrockstar.com

instagram.com/thebookmarketer

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/191kuUdCkjKVn9p_bvK4RQzDwOQ-g8OY1zKYhqGpmKXE/edit?usp=sharing