In this episode, Jodi talks sales with Renee Hribar. They discuss strategies for entrepreneurs looking to write and market their own books. Drawing from her extensive experience in sales and coaching, Renee shares invaluable insights on tailoring sales processes, maintaining a positive mindset, fostering genuine relationships, and the importance of simplicity in business practices. Renee also offers practical advice on follow-up methods and finding comfortable sales approaches.

Time Stamps:

00:00 Podcast for entrepreneurs on writing and publishing.

03:42 Navigating expertise delivery and emotional aspects concurrently.

06:55 Connecting through email, LinkedIn, and personal interactions.

11:22 Requiring key skills, categorizing relationships, building community.

13:27 Casual and welcoming way makes people comfortable.

17:29 Easily create group chats across social platforms.

22:00 Continuously ask questions to engage and connect.

25:00 Offering free chapter to promote book sales.

28:50 Experienced book publisher, writer, and lawyer's success.

32:22 Author leverages book to connect with earners.

35:00 Listen to today's episode, join the lab

Keywords:

entrepreneurs, writing a book, business growth, Jodi Brandon, book publishing industry, entrepreneur experiences, publishing books, marketing books, Renee Hribar, sales professional, women entrepreneurs, sales and marketing, sales mindset, streamlined sales process, potential clients, sales connectors, sales collaborators, asking questions in sales, simple business practices, Barbara Stani, Secrets of Six Figure Earners, six-figure earners, connecting with clients, Facebook group, Author Entrepreneurs Lab, open loops in sales, sales follow-up methods, automated emails, conversational sales, relationship building in sales, marketing books strategy

Resources Mentioned:

Secrets of Six Figure Earners by Barbara Stani
Entrepreneurial Connections Movement (Renee’s Facebook community): https://www.facebook.com/groups/485712388288047
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

My best advice - no matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1rXBXfeh8XrR58TTc7gwnWhrGdOO71HufqO0DgyeVbaw/edit?usp=sharing

In this episode, Jodi welcomes book marketing consultant and author coach Aryn Van Dyke. Aryn shares her extensive experience from working at HarperCollins to founding Book Rockstar in 2019. Together, they delve into the importance of book messaging for nonfiction authors, breaking it down into four key elements: what, who, why, and how. Aryn offers actionable insights and real-world examples for how business owners writing books can create compelling messaging that connects with their target audience, ensuring their book stands out. Tune in for invaluable tips on positioning your book effectively in the marketplace and transforming your marketing strategy.

Time Stamps:

00:00 "Write, publish, market podcast for entrepreneur authors."

04:54 Authors should communicate book content effectively.

09:12 Consider reader's demographics and felt needs. Connect.

12:32 Understanding the author's motivation for writing.

15:53 Crafting impactful messaging to meet readers' needs.

19:38 Sharing method for achieving success in life.

21:05 Plan, create, and repurpose content for promotion.

26:07 Memoir written with a fiction-like narrative.

27:33 Grateful for listening, check out author mentorship.

Keywords:

book publishing, book marketing, entrepreneurs writing a book, book marketing consultant, author coach, nonfiction genres, book marketing strategy, book messaging, target reader, reader avatar, social media marketing, email marketing, book description, book launches, independent authors, personal stories, publishing industry, HarperCollins, Book Rockstar, reader connection, emotional connection, book promotion, Amazon a plus content, business book, book positioning, content creation, writing tips, memoir writing, marketing myths, book recommendations

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Win When They Say You Won’t by Daphne Jones

The Cormoran Strike Series by J.K. Rowling (writing under the pseudonym Robert Galbraith)

A Court of Thorn and Roses series by Sarah J. Maas

Donald Miller’s books

Lisa Turkhurst’s books

About Our Guest:

Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors.

www.bookrockstar.com

instagram.com/thebookmarketer

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/191kuUdCkjKVn9p_bvK4RQzDwOQ-g8OY1zKYhqGpmKXE/edit?usp=sharing

In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner’s book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.

Time Stamps:
00:00 Podcast for entrepreneurs on writing, publishing books.

04:43 Emphasize consistent branding and marketing techniques.

07:43 Incentivize book launch with secret website rewards.

12:13 Writing routine important for efficient book writing.

14:35 Leverage book page to drive business opportunities.

18:13 Create concise contact page for better interactions.

19:48 Pauline, thanks for the helpful website tips.

22:32 Listen to my podcast, join my mentorship.

Keywords:
book publishing, book marketing, author websites, book launch strategies, book launch team, website design for authors, solopreneur websites, book promotion, business growth, entrepreneur authors, book title domain, website traffic, branding consistency, email list sign-up, book sales, author bio, business tools, book reviews, author photos, book cover design, missed opportunities, SEO for authors, launch team rewards, reader feedback, website optimization, time-saving features, appointment scheduling, FAQs, content strategy, marketing asset

Resources Mentioned:

Are We Old Yet? by Gary Cole

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Pauline Wiles (pronouns: she/her) is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that builds authority, grows your audience, and sells your services and programs. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.

Website: https://www.paulinewiles.com/

Free training: 21 Ways I Spot Your DIY Website: https://www.paulinewiles.com/free

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1rc6cpba12bqwulI21Zo-RYY76Z6HgSdqkUp_vn4qwP4/edit?usp=sharing

In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy’s book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.

Time Stamps:

00:00 Podcast for entrepreneurs on writing and publishing.

04:18 Easy for me, existing content, find support.

08:50 Writing a book adds authority and credibility.

10:13 Preparing for book launch involves backend work.

14:03 Develop a productive writing routine with guidance.

15:44 Tracking states reached through book distribution visually.

19:24 Reaching event hosts for swag provides ROI.

23:08 Expand reach, engage with book launch team.

27:17 Thanks for listening.

Keywords:

client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet

Resources Mentioned:

What’s in it for Them? by Joe Polish
Big Idea to Bestseller by Jake Kelfer

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Amy Traugh is a business strategist, author, and the host of the top 2.5% ranked podcast, The Motivated CEO.

She helps service providers, generate the consistent sales they want so that they can create the impact they desire, without sacrificing their two most valuable assets, time and energy through her signature CEO Framework.

www.amytraugh.com

Grab a FREE copy of The CEO Method: An Entrepreneur's Guide to Business Success at https://amytraugh.com/freebook

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1HFQV-pw2O42YSrtUQeBVXEy-vMlOou-el1ge5_39WGc/edit?usp=sharing

In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.

Time Stamps:

00:00 Entrepreneur-focused podcast, featuring writing and publishing tips.

04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth.

06:45 Traditional publishing requires authors to be active.

12:37 Adapting to diverse formats to reach readers.

15:53 Study recent successful books for strategic guidance.

18:18 Clear goal alignment essential for successful campaigns.

21:59 Crafting concise, compelling pitches for books.

26:08 Grateful for listening.

Keywords:

book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising

Resources Mentioned:

Foreign Agents by Casey Michel

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.

Press Shop PR: https://www.pressshoppr.com/

Book Publicity School: https://www.bookpublicityschool.com/

Linkedin: https://www.linkedin.com/company/press-shop-pr/

Facebook: https://www.facebook.com/PressShopPR

and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/

Twitter: https://twitter.com/PressShopPR

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing

In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.

Time Stamps:

00:00 Clients should start planning six months ahead.

05:23 Utilize speaking engagements to support business growth.

06:32 Brand yourself and your book strategically.

11:39 Author discusses editing book framework for more appeal.

14:00 Navigating book promotion requires strategic persistence and resilience.

17:26 Maya finds using chat GPT for quotes smart.

20:21 Use paid GPT for targeted DIY prompts.

25:03 Listen to the podcast and join membership.

Keywords:

artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write a Must Read by AJ Harper

Likeable Badass by Alison Frigale

Permission to Speak by Samara Bay

About Our Guest:

Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.

Website: https://spitfiregirldesign.com

Instagram: https://www.instagram.com/thespitfiregirl

Linkedin: https://www.linkedin.com/in/heidiyarger/

Pinterest: https://www.pinterest.com/thespitfiregirl/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing