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Современные монополии: Как стать ключевым игроком на рынке XXI века
- Алекс Моазед, Николас Джонсон. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 38 mins
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Современные монополии: Как стать ключевым игроком на рынке XXI века
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Publisher's summary
Авторы книги на протяжении многих лет изучали новую экономическую реальность, образовавшуюся с появлением интернета и развитием компьютерных и мобильных технологий, и пришли к выводу, что линейный бизнес все больше теснит новая экономическая модель - бизнес, построенный по принципу платформы. И успех на этом новом рынке принадлежит тем, кто может построить правильную платформу. Авторы приводят множество положительных и отрицательных примеров успешных или, наоборот, неуспешных платформ и делают выводы об основных принципах построения, развития и функционирования платформ, а также о том, на что необходимо обращать внимание тем, кто хочет создать бизнес-платформу. Они дают практические советы тем, кто хочет найти свою нишу в этом бизнесе, а также указывают, на какие отрасли экономики стоит обратить внимание как на наиболее перспективные для строительства новых платформ.
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