In this episode, I share the shocking experience of discovering one of the worst chiropractic websites I've ever seen—a relic straight out of the early nineties. This site was designed for SEO but completely failed at engaging real human visitors. I dive into the crucial elements that every chiropractor's website needs to effectively attract and convert their perfect patients. From calling out who you serve to showcasing your unique solutions, I’ll explain why your site should be as compelling to people as it is optimized for search engines. Tune in to learn how to make your website a powerful tool for practice growth!

Go to ⁠⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠⁠ to learn more!

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In this episode, I dive into a jaw-dropping conversation with a chiropractor whose practice is hemorrhaging revenue despite pouring thousands into marketing. Discover why simply spending money isn’t enough and how neglecting long-term strategies can leave you vulnerable to savvy competitors. I also reveal the secret weapon that most chiropractors overlook: establishing yourself as the go-to expert in your niche. If you’re tired of playing catch-up and ready to dominate your market, this episode is a must-listen.

Go to ⁠⁠⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠⁠⁠ to learn more!

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In this episode, I explore a powerful strategy to help chiropractors attract more patients and increase conversions: offering a strong, conditional guarantee. I'll break down why many patients are skeptical after being burned by multiple failed treatments and how a well-structured guarantee can set you apart. Learn how to build trust by promising results, with the condition that patients must follow the care plan to qualify. This approach not only boosts conversions but also ensures commitment from your patients. Tune in to discover how to implement this game-changing strategy in your practice!

Go to ⁠⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠⁠ to learn more!

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In this episode, I dive into the hidden risks of relying too heavily on a single marketing channel, like Facebook ads, to attract new patients. Drawing from Dan Kennedy's wisdom—"the most dangerous number in business is 1"—I discuss how algorithm changes can wipe out your primary traffic source overnight. You'll hear real examples of businesses that thrived, only to crash when their main funnel dried up. Tune in to learn how to create a diversified, resilient marketing strategy that safeguards your practice from these sudden shifts. Go to ⁠⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠⁠ to learn more!

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In this episode, Ryan G. shares his frustration with a chiropractor's ineffective marketing strategy. He dives into the pitfalls of poorly executed Facebook ads, the importance of following the "law of one" in marketing, and why Google ads outperform Facebook in attracting new patients. If you're tired of wasting money on bad marketing, tune in to learn what you can do to fix it.

Go to ⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠ to learn more!

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Discover why hiding your past and striving for an overly professional image might be repelling potential patients. In this eye-opening episode, we explore how sharing your true story - including humble beginnings and struggles - can create powerful connections with your audience. Learn why your journey from bartender to doctor is exactly what people want to hear, and how vulnerability can be your secret weapon in building trust and affinity. We'll debunk the myth of the "perfect professional" and show you how embracing your authentic self can attract the patients you truly want to serve. Don't miss this transformative episode that could revolutionize your approach to patient relationships and practice growth! #AuthenticChiropractic #PowerOfVulnerability #PatientConnection Go to ⁠⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠⁠ to learn more!

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Discover why your brilliant program might be failing (hint: it's not the content) and learn the costly mistake of using jargon your patients don't understand. In this game-changing episode, we reveal how to transform a confusing offer into an irresistible one, using the "Lose 10 Pounds in 10 Days" case study as a powerful example. Uncover why simplicity is the key to selling more and learn how to craft a message so clear that even a child could understand it. Don't miss this essential episode if you want to stop confusing potential clients and start converting them! #ChiropracticMarketing #ClearCommunication #ProgramSales

Go to ⁠⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠⁠ to learn more!

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Hey, docs! Ryan G. here with BlowUp Local. I just had a hearing test for the VA—super weird experience. But while I was in the waiting room, I had a call with a chiropractor that got me thinking.

This doc told me he sees 300 patients a week, charges $37 per adjustment, and does no marketing. I immediately knew he was undercharging. I suggested he raise his price by $10—just that could boost his weekly income by almost $3,000. He sells care plans for $1,700, but the industry average is $2,500. If you’re a great chiropractor, your pricing should reflect that.

Patients judge your practice by everything—the website, the office, even your prices. If you want to charge more, you need to look and act the part. I told him to stop undervaluing his services and start charging what he's worth. It’s all about mindset and positioning. If you don’t believe in the value you provide, neither will your patients.

If your website looks outdated, it’s time for an upgrade. Your online presence should match the quality of care you provide. Marketing is free if done right—it pays for itself when you get new patients. If you need help with this, shoot me a text at 813-789-9868, and let’s make your practice look and feel premium.

Until next time, keep moving forward.

Go to ⁠⁠⁠⁠⁠⁠https://blowuplocal.com/⁠⁠⁠⁠⁠⁠ to learn more!

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