• #04: Why Meta Ads Should Not Be Overlooked By B2B Brands

  • Jul 23 2024
  • Length: 11 mins
  • Podcast

#04: Why Meta Ads Should Not Be Overlooked By B2B Brands By cover art

#04: Why Meta Ads Should Not Be Overlooked By B2B Brands

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  • Summary

  • Ryan emphasises that meta ads should not be dismissed and that retargeting ads on meta can be beneficial for all types of B2B brands.

    Takeaways

    • Meta ads should not be dismissed for B2B SaaS brands and can be effective for retargeting.
    • The work-from-home boom has increased the usage of Facebook and Instagram during working hours.
    • Meta ads are more cost-effective than LinkedIn ads, making them a better option for startups and small budgets.
    • Meta ads can be used for click-through rate checking and A/B testing, allowing for effective optimisation.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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