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Hello everyone! Katie Bell here, and welcome back to another episode of the Treat Your Business podcast. Today, we're diving deep into a topic that's often whispered about but rarely confronted head-on: the importance of money in running a successful clinic. So, buckle up and get ready for some eye-opening insights that might just transform your approach to business!

Episode Summary

In this episode, I explore the critical role of financial health in maintaining and growing a successful clinic. I passionately discuss why money should not be a taboo topic and how it is essential for solving business problems and achieving personal and professional goals. Drawing parallels to the importance of oxygen on an aeroplane, I emphasise that a profitable business allows you to help more people and contribute positively to society. I share real-life examples, industry insights, and practical advice on how to shift from just getting by to thriving in your business. This episode is packed with actionable tips to help you improve your clinic's financial performance and overall success.

Key Takeaways

1. Money as Oxygen for Your Business: Just like oxygen is vital for survival, money is crucial for a business to thrive. Without it, you can't help others or sustain your operations.
2. Changing the Mindset Around Money: Many in the industry feel uncomfortable talking about money, but it's important to shift this mindset and recognise that being profitable enables you to deliver better services and create a greater impact.
3. Business Skills Over Technical Skills: Having excellent clinical skills is not enough. Successful business owners also need strong business skills. Investing in your business education is crucial for long-term success.
4. The Importance of Marketing: Great products and services are essential, but without effective marketing, potential clients won't know you exist. Focus on building relationships and educating your audience to convert them into loyal customers.
5. Customer Acquisition and Retention: Understand the different stages of the customer journey—prospects, leads, and customers—and tailor your marketing strategies to address each stage effectively.
6. Building a Sustainable Business Model: To achieve financial freedom and personal fulfilment, it's important to create a business model that supports reasonable working hours, continuous growth, and a healthy work-life balance.
7. Upcoming Live Event: Mark your calendars for October 25th for a live, in-person

Resources:

• BUY YOUR TICKET TO CLINIC GROWTH LIVE https://events.thrive-businesscoaching.com/clinicgrowthlive

• Join this months FREE masterclass https://join.thrive-businesscoaching.com/masterclass-registration
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb

This podcast is sponsored by HMDG a physiotherapy, Chiropractic, and Allied Health specialist Marketing agency.