• 1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane

  • Mar 29 2024
  • Length: 40 mins
  • Podcast

1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane By cover art

1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane

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  • Summary

  • Only 5% of your ICP is in-market.

    95% aren’t even aware of your category.

    How do you generate demand for such a big chunk?


    We asked and Madhav (Head of Marketing at Storylane) answered.


    He is in this exact situation.

    He is generating demand for a category that’s brand-new.


    His goal?

    Go from 1 to 10 million ARR.


    He figured out 3 demand-gen strategies that work wonders:

    1. Capture existing demand from an adjacent category.

    2. Hang out where the customer is

    3. Build on insight-led content


    Madhav breaks down all 3 strategies in the podcast.

    Know the best plan of action for demand gen.


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