• 100x more views on Social Platforms using 5min video series: Madhav @Storylane

  • Apr 12 2024
  • Length: 36 mins
  • Podcast

100x more views on Social Platforms using 5min video series: Madhav @Storylane By cover art

100x more views on Social Platforms using 5min video series: Madhav @Storylane

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  • Summary

  • Every B2B SaaS company has a podcast. 🎤


    You get a subject-matter expert.

    They talk for an hour on topics that interest your ICP.

    Your brand grows.

    It’s a win-win for all.


    Yet 48% of the audience leave the podcast mid-way.

    Why?

    They want the meat of the podcast ASAP.

    1 hour is a long commitment.


    Madhav (Head of Marketing) was quick to realize this.

    He experimented with something new.

    He created a 5-min video series on LinkedIn, Youtube and Meta.


    He cuts the fluff and asks 5 questions.

    Each of these ties to their product in some way.


    Why does this work?

    1.⁠ ⁠Low penalty of consuming bad content

    2.⁠ ⁠Caters to low attention span

    3.⁠ ⁠Easily sharable


    Results?

    100x more views!

    These consumable bites are 🔥

    In 9 weeks, they saw an increase in the sales pipeline!


    He explains his entire strategy in 37 min.



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