• #103 Modern marketing (with Ken Williams @ DiveTeam)

  • Jul 19 2024
  • Length: 57 mins
  • Podcast

#103 Modern marketing (with Ken Williams @ DiveTeam)

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  • Summary

  • Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Williams 00:04:46 - Ken's Background and Career Journey 00:07:42 - Starting DiveTeam and Entrepreneurship 00:09:07 - Defining Modern Marketing 00:15:29 - Shifts in Marketing Priorities 00:23:40 - Challenges with Attribution Models 00:28:18 - Training Advertisement 00:37:01 - Advice for Marketing Directors 00:51:07 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into th
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