The Measure Pod

By: Measurelab
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  • Summary

  • The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
    © 2024 Measurelab
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Episodes
  • #108 The death of accuracy: an obituary

    #108 The death of accuracy: an obituary
    Sep 27 2024
    Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Reforged 00:04:47 - Impact of Cookie Banners on Data Accuracy 00:05:30 - Challenges in Validating Data Accuracy 00:08:09 - Using Transactional Data as a Proxy 00:10:06 - Stakeholder Management and Change Communication 00:12:29 - Hierarchy of Documentation in Data Analysis 00:17:02 - Reevaluating Target CPA in Light of Consent Changes 00:25:15 - Experimentation and Testing with Partial Data 00:31:58 - GA Immersion Training Ad 00:38:13 - Modelled data vs. Actual Data 00:41:21 - Directionally Accurate Data Analysis. ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, a
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    43 mins
  • #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)

    #107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
    Sep 13 2024
    Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analytics from Cost Center to Profit Center 00:09:19 - Defining Better Questions in Analytics 00:13:34 - Profit Enablement Center Concept 00:17:06 - Measuring the Value of Analytics Teams 00:24:01 - Impact of GA4 on Marketing Analytics 00:29:46 - GA4 Cohort Advertisement 00:36:01 - Generative AI and the Future of Analytics 00:48:47 - Rapid Fire Questions ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, an
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    59 mins
  • #106 What an ideal expert analyst looks like

    #106 What an ideal expert analyst looks like
    Aug 30 2024
    Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - Analytics Survey and Its Purpose 00:04:27 - Ida's Question on Measure Slack 00:05:29 - Lack of Content for Experienced Analysts 00:07:51 - The Difference Between Junior and Senior Analysts 00:11:12 - The Role of Soft Skills 00:14:13 - The Role of Communication Skills 00:20:28 - The Role of Critical Thinking 00:23:02 - Individual Contributor vs. People Manager 00:30:34 - The Role of Mentorship 00:32:12 - The Importance of Critical Thinking 00:36:11 - The Role of Meetups and Communities 00:39:54 - Examples of Effective Mentorship ----- Episode Summary: In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior
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    49 mins
Marketing Economics Politics & Government
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