If you’re looking to harness the power of testimonials for your business, this conversation with Danielle Klemm, a positioning and funnel strategist, is packed with insights.

She packed so much information into the short conversation: Here are just a few highlights.

There is a structure to a great testimonial

Testimonials should follow a story structure with a beginning, middle, and end. When asked to give a testimonial, customers usually describe their experiences from the end point, but that isn't where your next customer is in their process You need to guide the conversation starting from the problems they faced before using your product or service.

Ask specific questions to prompt customers to talk about their initial challenges, the aha moments they experienced, and how your product or service solved their problems. This approach not only enhances the testimonial but also provides valuable marketing language directly from your customers.

Do more with testimonials

Beyond just posting on social media or your website, testimonials can be used creatively across various platforms. This includes integrating them into blog posts, case studies, media publications, and even at physical booths using QR codes. The goal is to make these testimonials part of your natural sales process, helping to build credibility and trust.

Learn More https://www.danielleklemm.com

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