• 11 | How Do Features and Benefits Differ?

  • Aug 12 2024
  • Length: 6 mins
  • Podcast

11 | How Do Features and Benefits Differ?

  • Summary

  • Michael Crosa and Elaine Zambos discuss how businesses can find and connect with the right clients. Elaine explains that people buy things to solve problems, not just for their features. For example, people buy light bulbs because they need light, not just because the bulb has cool features. They also talk about how salespeople should focus on solving problems for their clients. Michael and Elaine share some fun moments and end with a dad joke. Tune in to learn more! **** This episode was made possible by Superpower Strategies and Beth McClary-Wolford, helping businesses increase revenue by showing them how to find the right clients, connect with them, and love on 'em real good. A good referral would be a business owner with zero to ten salespeople who is frustrated by stagnant revenue growth. Find out how Superpower Strategies and Beth can help you by scheduling a free consultation. It’s as simple as visiting https://superpowerstrategies.com/ **** Honorary sponsor for this episode is Be The Change Youth Initiative, a BNI-member non profit empowering youth and reducing suicide rates by engaging them in community transformation. A good referral for Be The Change Youth Initiative would be businesses and community organizations who are passionate about community involvement and supporting younger generations. Learn more and get involved at https://bethechangeyi.com/ **** BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.
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