• #11: Transitioned from Services to SaaS Products - Will Robinson, CEO of Encapture

  • Sep 12 2021
  • Length: 35 mins
  • Podcast

#11: Transitioned from Services to SaaS Products - Will Robinson, CEO of Encapture By cover art

#11: Transitioned from Services to SaaS Products - Will Robinson, CEO of Encapture

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  • Summary

  • Will Robinson is the CEO of fast-growing Encapture, a 20-year old document management services company that made the shift to a SaaS product company in 2019 with additional investment funding. Will is a Dallas native who spent time in banking and private equity as a financial professional before starting in the software business and then joining Encapture as CEO. Encapture is an intelligent document management software that helps financial institutions and healthcare providers to speed up document processing. Encapture makes it easy for front-line workers to capture any type of documents, then all the relevant data is automatically extracted using machine learning to process workflows and integrate data with other software tools. In this episode, Will shares his journey from Dallas to Wall Street banking and then back to Dallas to lead a growing software company. We talk about the challenges of moving a 20-year old professional services business into the SaaS business focused on software products, the benefits of raising money from "patient family office investors," hiring in a fast-growing company in Dallas, and more.
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