• 132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft

  • Aug 13 2024
  • Duración: 46 m
  • Podcast

132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • What’s up everyone, today we have the pleasure of sitting down with Ashleigh Johnson, Marketing Technologist at Microsoft. Summary: Ashleigh gives us a glimpse into the enterprise world of martech, and it might not be what you’re expecting. She emphasizes embracing the unexpected by seeking diverse roles and rotational programs. Building a personal network within large organizations like Microsoft is crucial for navigating corporate silos. Curiosity and people skills, including shadowing colleagues and effective communication, are paramount. Ashleigh highlights the need for robust documentation and the strategic use of AI for routine tasks to boost productivity. Finally, she advocates for marketers to lead AI deployment, ensuring flexibility and innovation by empowering tool owners to make technology-driven decisions.About AshleighAshleigh started her career at Trend Micro, a global cybersecurity company as a Sales and Marketing Associate with rotations as a Lead Qualification Rep, then a Marketing Coordinator and finally a marketing Ops and Automation associateEventually she would get promoted to Marketing Automation Manager where she was responsible for all things building, QA and campaigns across a variety of martechShe then took on the role of Senior Marketing Operations Manager at Cornerstone OnDemand, a talent experience platform where she rolled out a Content Intelligence tool and a Webinar engagement platformToday Ashleigh is Marketing Technologist at Microsoft on their Platform Operations team where she strategizes and consults on how the martech stack is used across different workstreams of the businessEmbracing Openness in Marketing CareersAshleigh highlights the significance of being open-minded in the marketing industry. She reflects on her early career, noting that she had no idea what martech was when she started. College had prepared her for traditional marketing roles—branding, PR, content management—not martech. She envisioned a straightforward path in these areas but ended up somewhere entirely different.Her entry into martech came by chance, thanks to a rotation program at Trend. This experience unveiled a whole new side of marketing she hadn’t considered. Ashleigh stresses that there’s much more to marketing than what college teaches. She urges young professionals and students to stay open to various roles and experiences.Ashleigh advises against the narrow approach of targeting only specific job types based on college education. She encourages a broader perspective, exploring different facets of marketing, and being receptive to opportunities that might initially seem outside one's defined path. This openness can lead to surprising and rewarding career paths, as it did for her.Her journey exemplifies the benefits of keeping career options open and exploring the full spectrum of the marketing industry. By stepping outside conventional boundaries, one can discover new and exciting opportunities in martech and beyond.Key takeaway: Embrace the unexpected by diversifying your job search beyond traditional roles. Actively seek out rotational programs or internships that expose you to different facets of marketing. This strategy will help you uncover hidden opportunities and potentially lead to a more fulfilling and dynamic career path.Navigating Martech Silos at Giant CorporationsWorking at a behemoth like Microsoft offers a unique perspective on martech operations. Ashleigh, who has been with the company for two and a half years, admits that the scale still overwhelms her. Coming from smaller enterprises where she handled marketing operations for the entire company, the shift to Microsoft’s segmented structure has been significant.At her previous companies, Ashleigh was part of small, global marketing ops teams, typically ranging from three to seven people. These teams managed the martech stack across the entire organization. In stark contrast, Microsoft’s martech environment is vast and compartmentalized. Multiple teams handle different aspects, and Ashleigh often finds it challenging to keep track of all the players and their roles.Ashleigh's current role focuses on supporting enterprise cloud products and services, specifically in a pre-sales capacity. There are separate teams for post-sales, gaming, hardware, and other areas, each with their own martech stacks and operations. The sheer size of the company means that even after years, she doesn’t know all the teams or their specific functions.Adjusting to this environment has required a significant mindset shift for Ashleigh. She’s accustomed to having a comprehensive view of martech operations, working closely with marketing and sales, and understanding the big picture. At Microsoft, she’s had to accept a more siloed view, focusing on her specific area and recognizing that she won't have visibility into all parts of the company. It’s a continuous learning process, and embracing this limited scope has been a ...
    Más Menos
activate_WEBCRO358_DT_T2
Marketing Exito Profesional Economía
Más Menos

Lo que los oyentes dicen sobre 132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles