Content warning: There is discussion about needles and blood early into the episode - skip to 7:10 to miss this.

The Assorted Digital Ramblings podcast returns for 2023, as Chris and Olivia welcome Beth to discuss all things Helpful Content Update and ChatGPT. Find answers to what Google's Helpful Content Update is, discussion on websites using AI tools for content, uses for ChatGPT and much more. 

The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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00:00 - Introduction

07:10 - What is the Helpful Content Update?

08:20 - The difference between the August and December rollouts

09:20 - What should you look for after an algorithm update?

12:30 - Google's stance on AI written content

14:40 - Writing towards the Helpful Content Update

18:30 - Collaboration and integration between Content and SEO

21:10 - Can you tell who has written content?

23:00 - The impact of poor content

23:30 - What should you do if your content is poor?

27:00 - The update's machine learning approach

30:00 - Writing for niche clients and honing research skills

35:00 - Using ChatGPT for research and ideation

37:00 - The future of Content and SEO

43:00 - Other uses for ChatGPT

44:40 - Research into Anti-AI machine learning

48:00 - Making the most of EAT

50:00 - Outro