We’re heading back over to the States for our next episode of #TalkingTalentLive, catching up with employer branding content guru, Rachel Kennedy.

Rachel believes when it comes to doing employer branding or recruitment marketing well, the equation is pretty simple: better content = better candidates.

It’s why after 10+ of leading high performing talent teams she set out to help organisations produce strategic and compelling content through her own firm, Southern Lighthouse.

Today she works with world-leading employers producing career website copy, candidate comms, executive bios, LinkedIn branding and everything in between, helping companies put their best foot forward in their bid to attract top talent.

If you want to supercharge your content strategy with advice from someone who knows what makes candidates tick, this one’s for you.

Join us for a discussion that will cover:

👉 Making the shift towards a content-led mindset to attract quality talent.
👉 How to approach a content strategy, with or without a formalised EVP.
👉 The power of building personal brands to support and amplify advocacy.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!