Welcome! In today's episode, we discuss the four common mistakes that businesses make when advertising on TikTok. TikTok has become a popular platform for businesses to reach their target audience through advertising. However, there are a few common mistakes that many businesses make when it comes to advertising on TikTok, which can negatively impact the effectiveness of their campaigns.

In this episode, our expert panel will discuss the four TikTok ad mistakes that you should avoid making.

Today's guest Ee Anne Lee is a digital marketing expert with extensive experience working both in-house and in marketing agencies for both B2C and B2B companies. We're sitting down to chat about the most common mistakes that many brands make when working with TikTok Ads and how you can avoid making those mistakes.

Whether you're new to advertising on social media or a seasoned pro, this episode on TikTok advertising will provide you with valuable insights and actionable tips that can help you create effectively and engaging TikTok ad campaigns. So, join us for this informative episode, and get ready to take your TikTok advertising to the next level!

What You'll Hear: 

1:17: What's the big deal with TikTok Ads? Why should brands care?

2:40 What's the difference between TikTok ads vs Instagram Ads/Facebook Ads/YouTube Ads?

5:30 What type of brands would benefit the most from TikTok Ads? What niche works the best for TikTok ads?

9:40 What are the most common mistakes brands make with TikTok ad creatives?

15:22 How to use UGC creators and Influencers for TikTok ads?

20:30 Common technical mistakes brands are making in their ad campaigns

24:50 Free resources to check out to learn more and advance your TikTok ads

26:50 The one action step you can take after this episode

How to Find Ee Anne Lee:
LINKEDIN

Connect with Zi (me!):
INSTAGRAM
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