In this episode, we'll explore the power of TikTok and how it can be leveraged to build a personal brand that will skyrocket your business. With over a billion plus active users, TikTok has become a social media powerhouse that can help you reach new audiences and boost your online presence.

Today's guest Kelsie (@sociallykels) got her start in the social media industry in 2020 with no prior experience and was able to go from freelancer to owning her own agency. Today she has grown her social media audience from zero to almost 400,000 followers. We're sitting down to chat about how to build an online personal brand that both stands out and propels your business forward.  

You'll come away from this episode with a clear understanding of how to build a personal brand on TikTok that will help you achieve your business goals and connect with your audience on a deeper level. Don't miss this exciting episode filled with valuable insights and practical advice!

What You'll Hear:

1:30 How did Kelsie get started on social media?

3:28 Mindset blocks that stop you from starting

5:50 How did Zi get started on social media and overcome imposter syndrome?

9:00 How to decide on what type of content to create?

11:00 Why choose TikTok for personal branding?

12:45 Is TikTok dead in 2023? Is it still worth it to post on TikTok?

14:20 TikTok content trends in 2023 to try out

16:30 How to create an online brand that actually stands out?

19:37 How can founders show up as an expert online?

22:40 How to build strong relationships via TikTok and network online?

25:00 In-person networking tip for introverts

25:56 How to monetize and sell products using TikTok?


How to Find Kelsie:

WEBSITE

STAN STORE

Connect with Zi (me!): 
INSTAGRAM
LINKEDIN

In today's episode, we discuss the six content creation hacks that can help you spend less time on marketing and more time actually running your business. In today's fast-paced digital world, creating quality content is essential for businesses to attract and engage their target audience. But content creation can be time-consuming and overwhelming.

Today's guest Kushank Aggarwal (@digitalsamaritan) is a  content creator and a business owner with over half a million followers across TikTok and Instagram. We're sitting down to discuss some content creation hacks that can help you create quality content more efficiently and systematically.  

By the end of this episode, you'll have a comprehensive understanding of the six content creation hacks that can help you spend less time on marketing. Whether you're a busy entrepreneur, marketing manager or content creator, this episode will provide you with valuable insights and actionable tips that can help you create more seamlessly.

Join us for this informative episode, and get ready to take your content creation to the next level with these six time-saving hacks.

What You'll Hear:

1:20 How Kushank got started in social media

3:30 How can I come up with fresh content ideas?

4:47 How to make content creation more seamless

6:10 How to save time with video editing and save your posture using CapCut

8:10 Easy ways to plan out content to post more consistently

11:40 Batch content creation, does it work? and the overcoming content creation mindset blocks

14:20 Can AI help automate content creation? How to streamline processes and build systems

18:40 What to outsource in your marketing

21:30 Effective ways to speed up caption writing using AI

How to Find Kushank:

WEBSITE

INSTAGRAM

Connect with Zi (me!):
INSTAGRAM
LINKEDIN

Welcome to this episode, where we discuss both the green and red flags to look for when hiring and working with influencers. Influencer marketing has become an important part of digital marketing for many businesses. It provides an effective way to reach target audiences through the voice of trusted influencers. However, it can be challenging to identify the right influencers for your brand, and there are many potential green and red flags to know when working on a marketing campaign.

Today's guest Kaya Marriott, also known as ComfyGirlCurls/CreatingwithKaya, is a Vancouver-based content creator who has partnered with Google, Pinterest Canada, and more. We're sitting down to chat about the green and red flags to look for when hiring and working with influencers in 2023.

After this episode, you'll leave with a better understanding of the 'unspoken rules' brands practice when hiring influencers, green flags and red flags to look for when looking for influencers for your next campaign, and easy ways to get started. Whether you're new to influencer marketing or a seasoned pro, this episode will provide you with valuable insights and actionable tips that can help you navigate the influencer landscape with confidence.


What You'll Hear:

1:30 Get to know what type of content Kaya creates

2:30 What's the best way for brands to find and reach out to influencers?

5:10 Green flags to look for when hiring influencers

9:20 Important traits for influencers to have during a marketing campaign

12:30 Red flags to look out for as a brand reaching out to influencers  

14:20 How to create a mutually beneficial and fun partnership between influencers and brands

19:10 The importance of hiring influencers with a spread-out online presence

23:30 The one action step you can take after this episode


How to Find Kaya Marriott:

WEBSITE 

INSTAGRAM 

Connect with Zi (me!): 

INSTAGRAM 

LINKEDIN