Catch up with Lashay Lewis and Tas Boder as they join host Ashley McGovern for a laidback chat about product marketing and LinkedIn strategies. They’ll share their favorite "Hub and Spoke" technique—a simple but powerful way to market your product effectively and get employees or contractors up to speed about your company.

Learn more about Nut Tree: https://nuttr.ee/

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After a long, thoughtful, public job search in which he shared learnings with his nearly 10K LinkedIn followers, the brilliant Lee Moskowitz is now Director of Growth Marketing at edtch company Smartpass. Join him and host Melissa Moody as they dig into:
- How Lee uses AI (no, really)
- The importance of the first 30 days
- What's the first thing you should do to prove your worth in a new role
- Lee's thoughts on how he uses his personal brand on LinkedIn, how he developed it, and how he thinks about it now
- A LinkedIn algorithm conspiracy theory
- And a marvelous mess in which Lee is asked to do something entirely out of his wheelhouse... and does it.

Shoutouts:

• Smartpass
• Lee on LinkedIn
• Gong.io
• Dan Martel's Buy Back Your Time book

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Want to improve your content marketing? DIRECT podcast hosts Corrina & Taylor sit down with Ashley McGovern from Realync to discuss how she creates online courses for Realync's audience. In this podcast episode crossover, Ashley shares how her team's approach helped Realync stand out by offering a resource that's been an easy way for their audience to learn about Realync.

Subscribe to the DIRECT podcast: https://tinyurl.com/528xf9uv

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Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about:

• Zach's expertise in "go to new market" strategy
• 3 ways to identify when you should consider shifting/entering a new market
• the first steps to take when going into a new market
• the use of educational content... and what one MUST DO NOT DO with educational content
• his completely novel approach to a landing page (now let's see if he actually tries it)
• ...and an entirely side tangential rant about a new airline you'll want to fly
• 
  

Be sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own.

Special shout-outs to:

• Zach's company: https://www.duzybrat.com/ (Duzy Brat means Big Brother)
• Red Bull and Liquid Death
• Zach's LinkedIn page: https://www.linkedin.com/in/zacharyjanik/

Learn more about Nut Tree: https://nuttr.ee/

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Join Ali Schwanke on the Marketing Deconstructed Podcast as she sits down with B2B marketing strategist and 2 Pizza Marketing co-host, Ashley McGovern.

In this episode, they dive into the current landscape of B2B marketing, exploring effective content strategies and the interplay between marketing and sales.

Be sure to check out the Marketing Deconstructed podcast: https://open.spotify.com/show/3Txb55FyyhKa7k6GKuRJul
Subscribe to the Marketing Deconstructed newsletter: https://www.linkedin.com/newsletters/marketing-deconstructed-6696164671155769344/

Learn more about Nut Tree: https://nuttr.ee/

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The best type of episode: a *first* conversation between host Melissa Moody and her guest, Justin Simon. You know him as a champion of content repurposing and distribution and can tune in to this episode to hear more about:

• Justin's jump from big company (TechSmith) to a 2 Pizza Marketing team at Metadata
• How to understand content repurposing at a MACRO and MICRO level
• Justin's Distribution First community - focused on people working together and driving value for the distribution-first marketers who take part
• How sometimes, it pays to lean into the idea of 'less is more'
• The benefits of fractional or consultant marketing, as well as the importance of internal marketing
• And... the very best takeaway is at the end of the episode #nospoilers

Shout-outs to:

• Get more info and read Justin's work at news.justinsimon.co
• His past companies Metadata and TechSmith
• A special shout-out for the content work being done at ScoreApp and Descript

Learn more about Nut Tree: https://nuttr.ee/

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Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy.

Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.

Tune in to learn:

• The importance of UGC in B2B marketing
• Techniques for evaluating B2B influencer effectiveness
• Strategies behind Stan's impressive brand growth

Learn more about Nut Tree: https://nuttr.ee/

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Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all!

They discuss:
- How to balance brand evangelism at speaking events
- How to craft killer speaking proposals
- How to reduce onstage jitters

This is an energetic conversation so if you need a little pick me up, this episode is for you!

Follow Kristi on LinkedIn: https://www.linkedin.com/in/kristifickert/

Learn more about Nut Tree: https://nuttr.ee/

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