• Going into a New Market with Zach Janik (Duzybrat)

  • Jul 1 2024
  • Length: 42 mins
  • Podcast

Going into a New Market with Zach Janik (Duzybrat) By cover art

Going into a New Market with Zach Janik (Duzybrat)

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  • Summary

  • Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about:

    • Zach's expertise in "go to new market" strategy
    • 3 ways to identify when you should consider shifting/entering a new market
    • the first steps to take when going into a new market
    • the use of educational content... and what one MUST DO NOT DO with educational content
    • his completely novel approach to a landing page (now let's see if he actually tries it)
    • ...and an entirely side tangential rant about a new airline you'll want to fly

    Be sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own.

    Special shout-outs to:

    • Zach's company: https://www.duzybrat.com/ (Duzy Brat means Big Brother)
    • Red Bull and Liquid Death
    • Zach's LinkedIn page: https://www.linkedin.com/in/zacharyjanik/

    Learn more about Nut Tree: https://nuttr.ee/

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