Your host, Jeff Arnold, talks with the Founder and CEO of Funnelytics, Mikael Dia. Funnelytics is a cutting-edge software designed to help marketers visualize their marketing funnels and customer journeys. By overlaying data, the platform enables businesses to understand what’s working and what’s not in converting strangers into customers. Mikael Dia emphasizes the importance of having a clear view of the entire customer journey to make informed decisions and drive growth.

Funnelytics allows marketers to create detailed visual representations of their marketing funnels, making it easier to identify bottlenecks and opportunities for improvement. The software provides a comprehensive view of the customer journey, from initial contact to conversion, helping businesses understand the touchpoints that matter most. Funnelytics seamlessly integrates with various marketing tools and platforms, ensuring that businesses can leverage their existing data for deeper insights. Serving clients worldwide, Funnelytics caters to a diverse range of industries, including B2B, e-learning, info business, SaaS, and e-commerce.

Want to learn more about Mikael's work? Check out their website HERE.

Connect with Mikael on LinkedIn.

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