00:00 Introduction and Overview

01:19 The Power of LinkedIn for Targeted Advertising

08:10 Understanding the Psychology of Early Adopters

12:57 The Technology Adoption Curve and Product Launch

15:39 Finding and Engaging Digital Opinion Leaders

20:34 Selecting the Right Digital Opinion Leader

25:00 Targeting the Right Audience on LinkedIn

27:05 Optimizing Your Ad Strategy on LinkedIn

29:05 Optimizing LinkedIn Ads

30:55 Balancing Thought Leadership and Conversion Objectives

35:15 The Importance of Top-of-Funnel Awareness

51:02 The AirPods Pro 2: Consumer Products in Healthcare

54:50 Taking a Holistic Approach to Marketing

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