00:00 Introduction and Background

02:23 Transitioning from Engineering to Sales

07:41 Winning President's Club and Earning Patents

15:56 Receiving the Diagnosis and Adopting a Positive Mindset

26:45 Optune: Disrupting Cancer Growth

32:34 Cherishing Moments and Leaving a Legacy

34:48 Fishing Adventures and Memorable Experiences

36:05 Singing a Duet with Tim McGraw

45:27 Advocating for the Promising Pathway Act

Mike’s original post on LinkedIn https://www.linkedin.com/posts/mikefhugo_humble-musicindustry-share-activity-7029537857627160578-Ieam/

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00:00 Introduction and Celebration of New Beginnings

02:13 Understanding the Influence Framework

09:50 Principles of Persuasion Explained

15:21 Applying Persuasion in Marketing Funnels

22:50 Recommended Books on Persuasion

32:56 Ethics of Persuasion vs. Manipulation

Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech

Are you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers

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00:00 Introduction and Commercial Reminders

02:35 Background and Creation of The Goknee

05:38 The Limitations of Current Physical Therapy in Knee Replacement Recovery

08:23 The Goknee: A More Advanced Home Exercise Program

13:40 The Comprehensive Solution of The Goknee

18:21 Barriers to Adoption and Marketing Challenges

29:48 The Challenges of Working with Large Orthopedic Companies

32:13 Conclusion and Call to Action

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