In our lives, we have harvested a lot of experiences, which we can use in our presentations. If we were better organized, we might have had the forethought to keep notes, so it would be easier to refer to them when we are looking for material. Well there is a hint right there – keep notes from now on. You can just jot down in your Evernote or something similar, the key points you will want to recall later in a talk.

Storytelling is not some Hollywood script writer level requirement for speakers. It is just telling our stories from real life and the lives of people we have observed. We can also share and acknowledge incidents from authors who have captured their experiences on paper, but in our own words. We just have to be observant and be able to see a good connection between a point we are making in our presentation and an example where we can relate it as a story.

We know with planning our talk we should start with the conclusion of our talk first, boiled down to its essence. We then pick up the main points we are going to use to illustrate why our viewpoint or our conclusion is correct. We then design the opening to grab people’s attention, amidst the mad world they live in, which seems to permanently distract them.

Now when we are fleshing out the key points we want to make, in the main body of the presentation, we are searching for evidence to back up our claims. This comes in the form of data, expert authority and stories to make the point come to life. This is the time to drop into the vault of our collection of stories and find good matches between the point and the story.

This may seem hard at first, but when you reflect on why you think something, about an issue there is usually a good reason for it. Something happened which you witnessed or were aware of, which influenced your take on the matter. There will be a story in there somewhere. Usually these are either successes or failures.

We can all become careful observers of things going on in our business lives, which we can sew into the fabric of what we will be saying in our talk. There is no shortage of actors and characters out there in businessland from which we can draw. Let’s start our collection today if we don’t have one and keep adding to it, if we do. Some of this stuff you couldn’t make up by the way, which is always exciting. The point is to capture it and employ it.