In this episode, Lauren & Matt share their insights from attending dozens of author events to set you up for success. Hear tips for preparing sales strategies and inventory, promoting the event to your fans, and maximizing your presence at the event.

Dive Deeper

💡 Learn More About These Events

• CEX
• Author Nation
• NINC

💡 Read These Blog Posts

• How to Pitch Your Book for Earned Promotion
• What is an Author Brand and Why Does It Matter?
• How to Grow Your Author Network

💡 Watch These Videos

• Webinar | Speaking to Sell Books: ​​​​​​​Break into Professional Speaking to Reach More Readers
• Playlist | How to Find and Grow Your Target Audience

Sound Bites From This Episode

🎙️ [7:29] “Anytime you can get in front of people and speak, regardless of the topic, that is some of the best publicity and advertising you could get for yourself.”

🎙️ [15:25] “Underestimating your audience is the worst thing you could do. And underestimating what they'll purchase or where they'll go to see you, or even how much they like you, you're only going to hurt yourself.”

🎙️ [34:30] “This is your opportunity to make a really good in person impression on fans, followers, readers and potential new readers. Let's not just show up, throw a few books on the table and sit down and wait for them all to come because it's not going to happen.”

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