• 31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

  • Jun 27 2023
  • Length: 28 mins
  • Podcast

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31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

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  • Summary

  • Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.

    On this episode we talk about:
    - What does a recession mean for us as marketers?
    - How can we work towards cost-efficient growth instead of growth at all costs?
    - Why focusing on your existing customers might be your best bet

    🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.
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