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357: Everybody Needs A Journey Atlas
Jun 4 2024
Length: 25 mins
Podcast

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357: Everybody Needs A Journey Atlas

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Summary
A journey atlas (also known as a catalog of journeys) helps companies establish and sustain a shared customer-centric language across silos. It creates a strategic, bird’s-eye view of what matters to customers to help companies prioritize, assign responsibility, collaborate, and find shared value across journeys.

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