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392 - Publicidad OOH versus publicidad DOOH
Jun 7 2024
Length: 13 mins
Podcast

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392 - Publicidad OOH versus publicidad DOOH

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Summary
La publicidad exterior ha evolucionado significativamente, abriendo un abanico de posibilidades tanto en su formato tradicional como en el digital. Dos conceptos para conocer en profundidad en este nuevo entorno competitivo… OOH y DOOH. 2 conceptos clave y los beneficios únicos que cada uno aporta al abanico de estrategias publicitarias. Empezamos por la publicidad OOH.

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