• 421) Balancing Digital and Human Connections in Banking

  • Jul 29 2024
  • Length: 38 mins
  • Podcast

421) Balancing Digital and Human Connections in Banking

Listen for free

View show details

  • Summary

  • Despite the rise of digital-first and digital-only banking tools, there remains a strong desire for personal interaction in banking. Many people still prefer human interactions because they inherently trust people more than automated systems. In this episode, James Robert shares a live, real-time example of a failed attempt to connect quickly with a person at Frost Bank, showing that despite claims of easy access to human support, actual customer experiences often fall short.

    Join us as we Discuss:


    -Insights from Website Secret Shopping Studies (03:14)


    -Case Study: Frost Bank's Human-Centric Approach (12:44)


    -Live Experiment: Testing Frost Bank's Customer Service (20:13)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
    Show more Show less
activate_primeday_promo_in_buybox_DT
Management Marketing Economics
Show more Show less

What listeners say about 421) Balancing Digital and Human Connections in Banking

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available