When you started your business, was your goal to become a volunteer in your business because you made just enough money to run the business? Or was your goal to create an income stream that could replace your job, help your family, or maybe give you spending money?

I know that I started my business so that I could have an income, and I think you did too. As women in business, it can be really hard to admit that we want to make money. There’s often a mindset issue around money that will keep us from making the money we desire. We may feel shameful or selfish for wanting to make money or maybe unworthy of making it anyway.

After moving from Canada to Australia to the US, my guest today realized that she didn’t want to get another qualification to do financial services in a corporate setting. She pivoted, became a personal finance coach, started working with business owners and pivoted again to become a profit coach. She knows all about helping business owners improve their money mindset and make more money!

In this episode, I talk to Sam Varner about common limiting beliefs around making money, how common it is to forget to place value in the time and experiences we’ve had to acquire our knowledge, and how your knowledge from investing in yourself trickles down to your clients so it is valuable to them too.

In this episode, you’ll also hear:

• why you should value services around what people are wanting to gain over what you think they’re willing to pay
• how it’s not just entrepreneurs that may have trouble determining their rates - some professionals share this struggle
• what’s the first step you need to make a money mindset shift
• how you process and package the knowledge you’ve gained is valuable to your people
• why it’s important to address the balancing act of showing up as a mom and also being successful professionally

Thank you for listening!

Meet Sam:
Without profit, business is just an expensive hobby. Sam Varner, founder of CRUSH Profit Coaching, is on a mission to show business owners just how they can live full and robust lives while building massively profitable businesses. Using her CRUSH formula, Sam takes her 15+years of experience in public relations, sales and business development to teach driven entrepreneurs how to create wealth through business ownership.  From speaking on stage, hosting her podcast She Needs Grit, Sam is the ass-kicking profit coach for the driven entrepreneur. With four kiddos, Sam is a coffee addict and spends her down time as a chauffeur, cheerleader and a huge fan of each of the tiny humans she created.

Connect with Sam:
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You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

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