• #548: Inside the Relaunched Carter’s Rewards Program with Kevin Severs

  • Jun 12 2024
  • Length: 37 mins
  • Podcast

#548: Inside the Relaunched Carter’s Rewards Program with Kevin Severs By cover art

#548: Inside the Relaunched Carter’s Rewards Program with Kevin Severs

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  • Summary

  • This episode focuses on the newly relaunched Carter’s Rewards - the loyalty programme of a $3Bn children’s apparel retail business. The successful relaunch lowered customer thresholds, added tiers, and accelerated its personalization strategy.

    With Kevin Severs, the Director of Retention for Carter’s. Kevin is a seasoned Director with 18 years of marketing experience spanning retail, CPG, automotive, and consulting. Previously, he was a Director of E-commerce at Hertz and spent nearly a decade CPG consulting with General Mills and working in brand management at Procter & Gamble.

    Today we will be learning about Kevin’s favourite loyalty programmes, how Carter’s Rewards is building real customer engagement and all about their plans for the future.


    Show notes:

    1) Kevin Severs

    2) Carter’s Rewards

    3) Carters Inc.
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