• #565 - What's the Role of CX in your CVP?

  • Jul 23 2024
  • Length: 20 mins
  • Podcast

#565 - What's the Role of CX in your CVP? By cover art

#565 - What's the Role of CX in your CVP?

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  • Summary

  • Our hosts, Bill Hanifin and Aaron Dauphinee, return this week with the Wiser Loyalty series podcast for Let's Talk Loyalty. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their own perspectives and current market examples to bring that material to life for listeners.

    For the month of July, they are exploring the Loyalty Academy™ course on “How to Create a Winning Value Proposition” (#106). This week’s the two subject matter experts talk about the role of customer experience (CX) and it's importance within a brand's customer value proposition (CVP). The two discuss how CX interactions align with the benefits and actions that stem from operating a loyalty program, including providing real life examples that reinforce their perspectives.


    Show notes:

    1) Bill Hanifin

    2) Aaron Dauphinee

    3) The Loyalty Academy™

    4) The Wise Marketer
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