On this episode, we have Ben Mand who is the CEO at Guayakí.

Guayakí is supporting regenerative agriculture with their various yerba mate-based products that are farmed in regenerative organic systems.

Yerba mate is a tree of the holly family that is native to the Atlantic Forest of South America, and the consumption of yerba mate is related to the unique relationship between Indigenous Peoples and their forest environments developed over millennia.

On this episode, we learn how Ben has satisfied his appetite for impact across a wide array of brands, and he shares more about Guayakí’s Market Drive Regeneration™ approach - detailing what that means for their farming partners, their business, and their consumers.

Episode Highlights:

🍃 Creating the yerba mate category

🧉 The traditional gourd circle practice of sharing mate

📈 Going from incremental to exponential impact in CPG

❤️ Guayakí’s Market Driven Regeneration™

🙏 Partnering with Indigenous communities

🤝 Farmer price premiums and infrastructure investment

👉 Making responsible business the new norm

🔥 Nailing the brilliant basics to tell the regen story

🔮 Future-proofing their product portfolio

🎯 How retailers should support regen brands

Links:

Guayakí

Yerba Mate 101

Market Driven Regeneration™

Harmless Harvest

#73 - Allie O'Brien @ Harmless Harvest

Regenerative Organic Certified®

World Bank

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