On this episode, we have Samuel Taylor who is the Founder and CEO of Long Table.

Long Table is supporting regenerative agriculture with their pancake and waffle mixes made with regeneratively grown heirloom grains.

In this episode, we learn how Samuel went from actor to CPG Founder due to the combination of a pancake obsession and an acrobatic love interest. He details how the brand went from the farmers market to appearing on Shark Tank, and he shares why regenerative, stone-milled, heirloom grains are a game-changer in terms of flavor, nutrition, and environmental impact.

Lots of great stories in this one folks! Samuel didn’t land a deal on Shark Tank, but he scooped up the next best thing: “the best pancakes I’ve ever had” compliment from all the sharks and a million-dollar sales bump. A little over a year later, he’s looking to build out this brand both online and in retail while being a key purchaser supporting the regenerative grain shed of the upper Midwest.

Episode Highlights:

🥞 Next-gen pancakes from regeneratively-grown, heirloom grains

🎪 The acrobatic love interest that inspired the brand

🍿 Inventing popcorn flour pancakes

🦈 Going on Shark Tank with David Schwimmer

🤯 Doing $1M in sales the 6 weeks after Shark Tank

🌾 Building supply chains with the Artisan Grain Collaborative

🤤 Why stone-milled, heirloom grains are better

📈 Capital-efficient, omnichannel growth

🏅 Working towards Regenified™ certification

💰 Why regen brands need more investment

Links:

Long Table

Artisan Grain Collaborative

Long Table On Shark Tank

Seedhouse Design

Janie’s Mill

Meadowlark Organics

Regenified™

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On this episode, we have Ben Mand who is the CEO at Guayakí.

Guayakí is supporting regenerative agriculture with their various yerba mate-based products that are farmed in regenerative organic systems.

Yerba mate is a tree of the holly family that is native to the Atlantic Forest of South America, and the consumption of yerba mate is related to the unique relationship between Indigenous Peoples and their forest environments developed over millennia.

On this episode, we learn how Ben has satisfied his appetite for impact across a wide array of brands, and he shares more about Guayakí’s Market Drive Regeneration™ approach - detailing what that means for their farming partners, their business, and their consumers.

Episode Highlights:

🍃 Creating the yerba mate category

🧉 The traditional gourd circle practice of sharing mate

📈 Going from incremental to exponential impact in CPG

❤️ Guayakí’s Market Driven Regeneration™

🙏 Partnering with Indigenous communities

🤝 Farmer price premiums and infrastructure investment

👉 Making responsible business the new norm

🔥 Nailing the brilliant basics to tell the regen story

🔮 Future-proofing their product portfolio

🎯 How retailers should support regen brands

Links:

Guayakí

Yerba Mate 101

Market Driven Regeneration™

Harmless Harvest

#73 - Allie O'Brien @ Harmless Harvest

Regenerative Organic Certified®

World Bank

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On this episode, we have James Arthur Smith who is the Founder and CEO of Seatopia.

Seatopia is supporting regenerative aquaculture with its direct-to-consumer business building consumer demand for innovative aquaculture practices in hopes of scaling a truly regenerative seafood supply chain to feed the planet and restore our oceans.

In this episode, James breaks down the massive problems with current commodity seafood systems, how Seatopia is pioneering aquaculture 3.0, and why integrated multi-trophic aquaculture in the ocean is the same thing as regenerative agriculture on the land.

If you’re ready to take a deep dive (pun intended) into marine ecosystems and planet-positive commercial-scale food production then this episode is for you.

Episode Highlights:

🌊 James’ lifelong love affair with the ocean

🐠 Why wild caught isn’t necessarily better

👉 The parallels between agriculture and aquaculture

🐟 How Seatopia is championing aquaculture 3.0

🎣 Why we can’t feed the world with just wild-caught seafood

🔥 Sourcing from integrated multi-trophic seafood farms

🙅 Why regenerative doesn’t drive dollars

🔬 Using testing and transparency to boost product claims

😯 Fish isn’t actually supposed to smell ‘fishy’

📈 Leveraging R&D for more whole-fish utilization

Links:

Seatopia

California Coastal Commission

The National Oceanic and Atmospheric Administration (NOAA)

AltaSea

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