On this episode, we have Samuel Taylor who is the Founder and CEO of Long Table.

Long Table is supporting regenerative agriculture with their pancake and waffle mixes made with regeneratively grown heirloom grains.

In this episode, we learn how Samuel went from actor to CPG Founder due to the combination of a pancake obsession and an acrobatic love interest. He details how the brand went from the farmers market to appearing on Shark Tank, and he shares why regenerative, stone-milled, heirloom grains are a game-changer in terms of flavor, nutrition, and environmental impact.

Lots of great stories in this one folks! Samuel didn’t land a deal on Shark Tank, but he scooped up the next best thing: “the best pancakes I’ve ever had” compliment from all the sharks and a million-dollar sales bump. A little over a year later, he’s looking to build out this brand both online and in retail while being a key purchaser supporting the regenerative grain shed of the upper Midwest.

Episode Highlights:

🥞 Next-gen pancakes from regeneratively-grown, heirloom grains

🎪 The acrobatic love interest that inspired the brand

🍿 Inventing popcorn flour pancakes

🦈 Going on Shark Tank with David Schwimmer

🤯 Doing $1M in sales the 6 weeks after Shark Tank

🌾 Building supply chains with the Artisan Grain Collaborative

🤤 Why stone-milled, heirloom grains are better

📈 Capital-efficient, omnichannel growth

🏅 Working towards Regenified™ certification

💰 Why regen brands need more investment

Links:

Long Table

Artisan Grain Collaborative

Long Table On Shark Tank

Seedhouse Design

Janie’s Mill

Meadowlark Organics

Regenified™

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