Innovation Comes from “Inside” the box, NOT “outside” of the box This week on A New Direction with Coach Jay, we are stepping into a conversation that may challenge almost everything we have been told about innovation. We have heard the phrase “think outside the box” so many times it has almost become business wallpaper. But Sheri Jacobs, author of The Unexpected Power of Boundaries: Rethinking the Rules, Risks, and Real Drivers of Innovation, asks a much deeper question: what if the real secret to breakthrough thinking is not escaping the box, but finally understanding where the box ends? Here is what makes this conversation so powerful: most leaders say they want innovation, but many teams are quietly paralyzed by unclear expectations, fear of failure, mixed messages, and the pressure to “be creative” without knowing what is safe to try. Sheri flips that idea on its head. Boundaries are not walls that keep people small. When used wisely, they become guardrails that give people courage, clarity, innovation and permission to take smarter risks. And let’s be honest, in business, leadership, and life, confusion rarely creates confidence. Sheri brings a fascinating mix of research, leadership experience, storytelling, and real-world strategy to the table. From the way teams’ experiment, to how leaders define risk, to why some of the best ideas come from unexpected people and unexpected places, this conversation is about creating the conditions where bold ideas can actually survive long enough to become meaningful innovation. It is not theory for the sake of theory. It is practical, human, and immediately relevant for anyone trying to lead through change without burning out their people or losing their purpose. So, whether you are a business owner, executive, coach, entrepreneur, team leader, or someone who knows your organization needs a fresh spark, this episode is for you. Sheri Jacobs will help us rethink what boundaries really are, why they matter, and how the right constraints can move us from hesitation to experimentation, from chaos to clarity, and from stuck to something truly new. Join me, Coach Jay and Sheri Jacobs for A New Direction as we discover why the limits we resist may be the very thing that helps us grow and create innovation. Sheri Jacobs‘ book, “The Unexpected Power of Boundaries: Rethinking the Rules, Risks, and Real Drivers of Innovation” is an absolute mind twister that will change the way you think about boundaries and innovation. We all know have been told or have worked on projects where we were encouraging to “think outside of the box”. Sounds good in theory, but the irony is our innovation, and creative ideas don’t happen outside the box, they happen from the inside. I know, mind blowing right? But think about it. When we don’t know where the boundaries are, we start to wallow in so many choices and ideas that we end up doing nothing. It’s what we psychologists refer to as “the paradox of choice”. And studies have shown when we do not have clear boundaries…we more often than not fail. Sheri Jacob not only explains this very clearly by using real world examples and her own research and experience, but then she gives us practical actionable steps as leaders to create a culture where people become more innovative. And what she presents is powerful. It starts with a switch of mindset. Then she reminds us that we can do anything, but we can’t do everything, we do need some boundaries. We have rethink our “risk capacity”, not our “risk tolerance” which is emotional, but we have to have a logical structural handle on our capacity for risk. We need to have a culture of curiosity and Sheri helps us develop that. And ultimately, we have to just keep swinging. The book is a winner! I get why it is so popular. I strongly recommend this book. You can get your copy by clicking here! Please thank our sponsors of A New Direction by going to their social media pages liking them and following them. Talk about innovation! “You tune in to A New Direction to grow your business and your mindset. But you can’t move forward if you’re worried about what’s lurking in your inbox. That’s where Data443 Cyren comes in. It’s the industry standard for real-time email security and URL filtering. They stop phishing and malware before they strike, so you can focus on your success, not your safety. Don’t let a cyberattack derail your journey. Go to Data443.com today and secure your future.“ Linda Craft Team, REALTORS for more than 40 years they have been helping people all over the world make a life transition and take the stress out of real estate. They built their business one relationship at a time and continue and that is still the way they work with you. They recognize your home is more than bricks and mortar, but that is truly built on your memories. If you are tired of AI bots who try to pose as real ...
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