• A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings

  • Mar 21 2024
  • Length: 17 mins
  • Podcast

A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings

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  • Summary

  • This week's show is entitled, "A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings" and my guest is Mike Finnell, Vice President of Demand Generation at Iterable.

    Tune in to Learn About:

    • The importance of intentionally building in cross-functional rigor at the organization to help pipeline production and velocity.
    • Why you must test and innovate to avoid becoming outdated in the current market.
    • How and why to create a culture of vulnerability, acceptance, patience, and trust within the team.

    Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog.

    Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. Just one list (of many) on which we are honored to be named: 30 Best Sales Management Podcasts
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