Episodes

  • Episode 114 - an insightful discussion with Diversity of Thought
    Sep 18 2023

    After brief update from current Governor Stephanie Herndon, Jon Ruhff sits down with David Jones and Felix Pulido from Diversity of Thought. They discuss all things from volunteering at AAF, what the term 'elevate humanity through business' actually means, and how AI will affect you at work or your business.

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    28 mins
  • Episode 113 - Super, ahem, BIG GAME Commercials Reviewed, Scrutinized and Drooled Over
    Feb 14 2023

    Who spent unwisely? Who killed it with humor? Too many celebs or did they get it juuuuust right? Find out as Jon Ruhff, Jacob Edenfield and Yeosh Bendayan lend their thoughts on the 2023 Super Bowl commercials.

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    35 mins
  • Episode 112 - 2023 Advertising predictions!
    Jan 3 2023

    On this edition of the AAF District4Cast, Jacob goes back to the crystal ball to see what's in store for advertising and marketing in 2023. Also, we hold him accountable for what he foresaw in 2022. Did social media roles go in-house? Did escapist marketing take off? Also, for 2023, some say trapper keepers will be on the horizon....

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    5 mins
  • The Inside Scoop on Auto Nation's Drive Pink Campaign
    Oct 26 2022

    Join AAF D4's program co-chair Francita Williams as she interviews Brian Anderson VP Creative Director for Zimmerman Advertising. He offers a unique insight into how Auto Nation went from America's #1 auto retailer to a company built to drive out cancer

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    28 mins
  • Why is filming in Florida beneficial? Who actually benefits from it?
    Oct 5 2022

    Once again from the 2022 Summer conference in Gainesville, Jon Ruhff sits down with Film Florida Executive Director John Lux to discuss the state of filming in Florida as well as:

    • What is Film Florida and why is it important?
    • Why was Caddyshack filmed in Florida?
    • How did Dolphin Tale save the Clearwater Aquarium?
    • What did Bloodline do to the Florida Keys?

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    20 mins
  • How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.
    Oct 5 2022

    Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:

    • What is behavior change marketing?
    • Is more choice actually better?
    • Why did Nike's sustainable shoe fail when it was supposedly what people wanted?

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    14 mins
  • Episode 108 - Special Edition! ADDY Award winning Interviews!
    May 3 2022

    This year at the District 4 American Advertising Awards, we did a thing. Not only were all 12 Best of category winners unaware they were going to win, but they also didn't know that Jacob Edenfield was going to interview them right as they got off stage. Check out some behind the scenes details of the big winners from across the District including Dunn and Co from Tampa, Adjective and Co from Jacksonville, MTN from Space Coast, Vidi Global from Orlando, Maven Creative from Orlando, Push Button Creative Audio from Orlando, and Markham Yard from Miami!

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    17 mins
  • Episode 107 - Advertising nightmares to avoid and the 'why' of AAF
    Mar 4 2022

    MJ Barnes from the University of Miami discusses how Orange Umbrella went from her and two students to over 300 all time. She also dishes out a tip to avoid an advertising nightmare we can all relate to. Jon sits down with Stacey Taylor from Media Lab in Tampa and shares the 'why' of AAF and what the future holds for membership based organizations.

    https://www.aafdistrict4.org/

    https://www.orangeumbrellamiami.com/

    https://www.medialab3dsolutions.com/

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    27 mins