Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.

In this episode, we delve into the latest AI-driven innovations within HubSpot’s Sales Hub as we gear up for the upcoming INBOUND 2024 event.

Joining us is Rowley Cubbit, Sales Director at Huble, who shares his insights on how these new tools are transforming the sales process.

We also explore key updates, including advancements in lead scoring, dynamic sequences, and the introduction of AI-powered meeting summaries - all designed to enhance sales efficiency and effectiveness.

Here’s what we’ll be covering:

• INBOUND 2024 Expectations: Discussing the anticipated AI tools and features set to be unveiled at INBOUND, with a focus on their impact on sales teams.
• AI in Lead and Deal Scoring: How HubSpot’s AI-driven lead and deal scoring is revolutionising prioritisation and helping sales teams focus on the most promising opportunities.
• Dynamic Sequences: The introduction of dynamic sequences in HubSpot, allowing for more personalised and adaptive outreach strategies.
• Meeting Preparation and Summaries: Exploring AI tools that provide comprehensive meeting prep and summaries, enabling salespeople to focus more on the human elements of selling.
• Form and Report Updates: Exciting new features like multi-step forms, conditional logic, and AI-driven report generation that improve data management and reporting.

We hope you enjoy this episode! Matthew and Rowan will be at INBOUND 2024 in Boston, so feel free to reach out if you'd like to connect in person.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us