Episodes

  • AI as a Co-Pilot: Integrating AI into Your Content Strategy

    AI as a Co-Pilot: Integrating AI into Your Content Strategy
    Jul 27 2024
    Are you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide? These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement. That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch. AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about: ✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content. ✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords. ✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools. Learn more about Kimberly Anderson-Mutch Connect with Kimberly Anderson-Mutch on LinkedIn Resources & Brands mentioned in this episode Textio Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina AI in Marketing: Are We Addressing Its Ethical Dilemmas? Active Podcasts About AI In Marketing You Need Today Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    29 mins
  • Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More

    Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More
    Jul 20 2024
    Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them. Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible. That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively? Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient. AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about: ✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation. ✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production. ✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation. Learn more about Jeff Sieh Connect with Jeff Sieh on LinkedIn Connect with Jeff Sieh on X AI Tools, Resources & Brands mentioned in this episode JeffSieh.com Jeff’s Course on Descript Jeff Sieh’s Toolbox Social Media News Live Guy Kawasaki’s podcast, Remarkable People Descript MidJourney Adobe Premiere, PhotoShop, AfterEffects, Podcast Enhancer Magai Minvo Suno Claude ElevenLabs StreamYard Ecamm Riverside Agorapulse Ideogram.ai freeflo Mike Russell, Creator AI Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    42 mins
  • Harnessing AI: Practical Applications in Digital Marketing

    Harnessing AI: Practical Applications in Digital Marketing
    Jul 13 2024
    We don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively. That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts. AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about: ✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech. ✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns. ✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success. Learn more about Christopher Carr Connect with Christopher Carr on LinkedIn Connect with Christopher Carr on X Resources & Brands mentioned in this episode Dynaimix AI and Farotech Paul Roetzer ChatGPT Gemini Claude Opus Microsoft Co-Pilot Perplexity Adobe Firefly Canva MidJourney DALL-E3 Meta.ai Leonardo AI Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn Adapt or Be Left Behind: AI’s Marketing Revolution Awaits Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    46 mins
  • From Traditional to Predictive: Navigating Marketing’s AI Transformation with Asavari Moon

    From Traditional to Predictive: Navigating Marketing’s AI Transformation with Asavari Moon
    Jul 6 2024
    We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field. Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges. How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind? To help us answer these critical questions, we’re joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon’s career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics. In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation. AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about: ✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry. ✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples. ✨ Preparing for AI’s Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape. Learn more about Asavari Moon Connect with Asavari Moon on LinkedIn Resources & Brands mentioned in this episode Future Female Marketers Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn Copy.ai Jasper.ai Sephora: Beauty and the Bot Create Real Magic Campaign Heinz AI Campaign Jen AI Campaign AI in Marketing: Are We Addressing Its Ethical Dilemmas? Mitch Jackson AI in Marketing Course Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    51 mins
  • Paving the Way: Strategies for Integrating AI into Marketing with Christopher S. Penn

    Paving the Way: Strategies for Integrating AI into Marketing with Christopher S. Penn
    Jun 29 2024
    Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming. Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he’ll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective. Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We’ll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you’ll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation. AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about: ✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies. ✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs. ✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives. Learn more about Christopher S. Penn Connect with Christopher S. Penn on LinkedIn Resources & Brands mentioned in this episode TrustInsights.ai Katie Robbert Google Vertex AI Studio TRIPS Framework The Unofficial LinkedIn Algorithm Guide for Marketers Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Rory Sutherland Ogilvy YT DLP Marcus Sheridan Tamsen Webster Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    57 mins
  • Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions with Katie Richman

    Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions with Katie Richman
    Jun 22 2024
    Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment. That's where generative AI steps in, offering a new way to invigorate and transform the creative process. Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She’s here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies. AI in Marketing: Unpacked host Mike Allton asked Katie Richman about: ✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions. ✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes. ✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration. Learn more about Katie Richman Connect with Katie Richman on LinkedIn Connect with Katie Richman on Twitter Resources & Brands mentioned in this episode Loud Labs TechNormal, Katie's Blog NVIDIA Partnering with AI Throughout the Partnership Journey w/ Katie Richman The Game Is Changing: Generative AI in Marketing with Katie Richman Panel Discussion: Generative AI And Its Impact On Your Role In Marketing Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Agency Summit '24 Adapt or Be Left Behind: AI’s Marketing Revolution Awaits Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    54 mins
  • AI in Action: Today’s Biggest Trends in Marketing Innovation with David Berkowitz

    AI in Action: Today’s Biggest Trends in Marketing Innovation with David Berkowitz
    Jun 15 2024
    Are you wondering how the latest tech in AI is shaking up marketing? It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up. What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology? Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI in marketing, and today he'll break down the complex world of AI into practical strategies that real businesses are using to get ahead. AI in Marketing: Unpacked host Mike Allton asked David Berkowitz about: ✨ Current AI Tools and Uses: Discover what AI tools are currently popular among marketers and how they are applying them to real-world campaigns. ✨ Benefits of AI in Marketing: Learn about the tangible benefits that companies are achieving by integrating AI into their marketing strategies. ✨ Navigating AI Trends: Get insights into the future of AI in marketing and tips on how to stay ahead of the curve with upcoming technological advancements. Learn more about David Berkowitz Connect with David Berkowitz on LinkedIn Connect with David Berkowitz on X Resources & Brands mentioned in this episode AI Marketers Guild Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino Neuralift AI AI Needs Breaks Too! by KitKat Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival Beck’s uses AI to create, and advertise, a new beer in experiment for future use cases Magai Dan Sanchez, My Showrunner Katie Richman Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-in-action-todays-biggest-trends-in-marketing-innovation-with-david-berkowitz/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    39 mins
  • Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

    Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
    Jun 8 2024
    Have you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions. Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning. That’s exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content’s impact through smart, AI-driven decisions. AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about: ✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness. ✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy's experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools. ✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively. Learn more about Andy Crestodina Connect with Andy Crestodina on LinkedIn Connect with Andy Crestodina on X Resources & Brands mentioned in this episode Orbit Media Studios, Inc. Magai Paul Roetzer Thinking, Fast and Slow, by Daniel Kahneman Jay Baer Ardath Albee LinkedIn Post on Commodity Content Agorapulse Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    41 mins