AI in Marketing: Unpacked By cover art

AI in Marketing: Unpacked

By: Mike Allton
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  • Summary

  • Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable. Join the conversation Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!
    2024-present
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Episodes
  • AI as a Co-Pilot: Integrating AI into Your Content Strategy

    AI as a Co-Pilot: Integrating AI into Your Content Strategy
    Jul 27 2024
    Are you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide? These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement. That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch. AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about: ✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content. ✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords. ✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools. Learn more about Kimberly Anderson-Mutch Connect with Kimberly Anderson-Mutch on LinkedIn Resources & Brands mentioned in this episode Textio Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina AI in Marketing: Are We Addressing Its Ethical Dilemmas? Active Podcasts About AI In Marketing You Need Today Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    29 mins
  • Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More

    Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More
    Jul 20 2024
    Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them. Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible. That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively? Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient. AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about: ✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation. ✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production. ✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation. Learn more about Jeff Sieh Connect with Jeff Sieh on LinkedIn Connect with Jeff Sieh on X AI Tools, Resources & Brands mentioned in this episode JeffSieh.com Jeff’s Course on Descript Jeff Sieh’s Toolbox Social Media News Live Guy Kawasaki’s podcast, Remarkable People Descript MidJourney Adobe Premiere, PhotoShop, AfterEffects, Podcast Enhancer Magai Minvo Suno Claude ElevenLabs StreamYard Ecamm Riverside Agorapulse Ideogram.ai freeflo Mike Russell, Creator AI Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    42 mins
  • Harnessing AI: Practical Applications in Digital Marketing

    Harnessing AI: Practical Applications in Digital Marketing
    Jul 13 2024
    We don’t know what we don’t know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively. That’s why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts. AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about: ✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech. ✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns. ✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success. Learn more about Christopher Carr Connect with Christopher Carr on LinkedIn Connect with Christopher Carr on X Resources & Brands mentioned in this episode Dynaimix AI and Farotech Paul Roetzer ChatGPT Gemini Claude Opus Microsoft Co-Pilot Perplexity Adobe Firefly Canva MidJourney DALL-E3 Meta.ai Leonardo AI Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn Adapt or Be Left Behind: AI’s Marketing Revolution Awaits Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    46 mins
Marketing Economics
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