Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success.

In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations.

We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth.

In episode 401 of the AM/PM Podcast, Kevin and Phil discuss:

• 00:00 - Life in Bali
• 10:52 - Building a Brand Beyond Amazon
• 14:03 - Competing With Unique Pricing Strategy
• 17:59 - Expanding Product Line Strategy
• 18:44 - Exploring Marketing Strategies for Growth
• 24:29 - Amazon's Approach Beyond Price
• 29:45 - Obsession With Luxury Items in Marketing
• 32:02 - Strategic Business Growth and Exit Strategy
• 36:37 - Influencer-Driven Marketing Strategy
• 40:39 - Email List Building Strategies on Instagram
• 43:35 - Financial Scaling and Event Networking
• 44:26 - Navigating Funding for International Business
• 50:46 - Marketing Success Through Valuable Insights
• 52:00 - Kevin King's Words Of Wisdom

What if understanding your financials could make or break your e-commerce success? Join us as we chat with Jeff Lowenstein, a seasoned fractional CFO, and former aggregator M&A specialist, who reveals why knowing your numbers is the cornerstone of profitability in today's competitive market. We explore how Amazon's fees, which can eat up to 65% of sales, make sophisticated financial planning an absolute necessity. Jeff shares his invaluable insights from corporate finance and e-commerce, emphasizing how accurate financials can attract investors and stave off business failure.

We navigate the intricacies of forecasting and due diligence during acquisitions, touching on our team’s philosophy of maintaining a high close rate as a strategic tool. Jeff dives into the necessity of blending quantitative metrics and qualitative insights, such as market trends and unforeseen variables like fluctuating interest rates and emerging platforms like TikTok Shop. We analyze how detailed financial modeling and robust market analysis can power business valuation and growth, underscoring the importance of adaptability in an ever-evolving landscape.

Finally, we explore the significant role of fractional CFO services in e-commerce, highlighting how they differ from traditional accounting. Jeff explains how a fractional CFO can develop comprehensive forecast models, KPI dashboards, and provide critical financial analyses that propel Amazon businesses toward sustainability. We also discuss the fundamental differences between accrual and cash basis accounting, why cash flow management is crucial, and strategies to enhance your financial health. Don't miss out on these key takeaways that could transform your approach to financial management in your Amazon-selling journey!

In episode 400 of the AM/PM Podcast, Kevin and Jeff discuss:

• 00:00 - Importance of Knowing Your Numbers
• 03:21 - Corporate Finance to Fractional CFO
• 06:52 - Importance of Financial Management in Scaling
• 08:58 - Costing Mistakes Impacting Profit Margins
• 15:34 - Forecasting and Finance in Due Diligence
• 17:40 - Models and Metrics in Aggregators & Business Acquisition
• 19:44 - Financial Profile and Aggregator Capital
• 25:28 - Understanding Fractional CFO Services for E-Commerce
• 36:47 - Cash Flow and Accrual Accounting Insights
• 39:09 - Navigating Profit and Inventory Management
• 46:01 - Focus on Profit and Growth Strategy
• 49:09 - Navigating Financial Risks in E-Commerce
• 50:00 - Kevin King's Words Of Wisdom

Ever wondered how to truly safeguard your Amazon business? Join us as we sit down with Joe and Lesley from Riverbend Consulting, whose unique journey from diverse professional roots to becoming the go-to problem-solvers for Amazon sellers will leave you inspired. From Joe's own Amazon account suspension woes to Lesley's rapid resolution skills, learn how their expertise can protect your online business from ASIN suspensions and unauthorized selling alerts.

Navigating Amazon's seller support can feel like a difficult task, but Joe and Lesley are here to share their wisdom. Discover the hidden inefficiencies within Amazon's siloed teams and the secret vocabulary and strategies that can help you get dedicated assistance. Whether it's understanding why the Costa Rica office is a game-changer or how to time your calls for optimal results, this episode offers practical advice to help you deal with Amazon's often frustrating support system.

But that's not all—we'll also uncover the darker side of Amazon selling, from click farms and listing manipulations to inventory issues linked to unsuitable inventory. Joe and Lesley provide crucial tips on protecting yourself from these malicious practices, maintaining account health, and ensuring compliance with Amazon's stringent policies. Plus, get a sneak preview of our next episode. Don't miss this episode packed with expert advice and actionable strategies to help you thrive in the Amazon marketplace.

In episode 399 of the AM/PM Podcast, Kevin, Lesley, and Joe discuss:

• 00:00 - Solving Amazon Seller Issues With Riverbend
• 07:08 - Effective Customer Service Process
• 10:37 - Challenges With Amazon Seller Support
• 16:14 - Amazon Seller Support Knowledge On Seller Central
• 24:49 - Amazon Seller Dirty Tricks and Issues
• 27:39 - Unsuitable Inventory Issue
• 30:41 - Amazon Seller Account Health and Advice
• 31:58 - Amazon Wholesale Account Manipulation
• 41:19 - Contact Information and Funny Stories
• 44:00 - Kevin King’s Words Of Wisdom

How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle’s strategies to tap into Instagram’s algorithm and boost your visibility are pure gold.

Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through candid anecdotes, we unpack the trials and triumphs of leaving the corporate world to build a brand and gain recognition, leading to speaking engagements and a thriving business.

TikTok has revolutionized social commerce, effortlessly blending entertainment and shopping. We dissect why TikTok’s impulse-buying environment outshines Facebook and Instagram, and how it creates a seamless shopping experience. Delving into the nuances of selling on TikTok, we emphasize the importance of collaborating with creators and optimizing product listings. With lower referral fees and innovative features like TikTok Shop, the platform offers uncharted opportunities for sellers. We explore whether it's time to jump on the TikTok bandwagon or adopt a wait-and-see approach, considering potential regulatory challenges. This episode equips you with strategies and insights to navigate TikTok’s commerce landscape effectively.

Also, join the upcoming workshop where Michelle talks about TikTok Shop. To register, go to www.ttshopsellers.com

In episode 398 of the AM/PM Podcast, Kevin and Michelle discuss:

• 00:00 - Exploring E-Commerce Marketing Trends
• 07:10 - Utilizing Instagram for Marketing Automation
• 08:40 - Corporate Career to Amazon Marketing
• 10:45 - Corporate Career to Entrepreneurial Mother
• 17:39 - Exploring Marketing Strategies for Amazon
• 19:12 - Building Brands Through Marketing Strategies
• 31:39 - TikTok's Success in Social Commerce
• 37:22 - Effectiveness of TikTok for Sales
• 41:16 - The Future of TikTok Commerce
• 43:07 - Navigating TikTok's Creator and Affiliate Center
• 48:19 - Leveraging TikTok for Business Success
• 53:51 - Optimizing Listings and Ads on TikTok
• 55:14 - Product Shop Ad Strategy for TikTok
• 1:05:40 - Kevin King’s Words Of Wisdom

Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals.

In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of third-party sellers on Amazon. Gracey's journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities.

As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a must-listen for anyone interested in the influencer industry, effective content creation strategies, and the ever-evolving landscape of e-commerce on Amazon.

In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss:

• 07:44 - How To Find Good Deals On Amazon
• 10:52 - Sourcing Deals Online for Savings
• 14:45 - Building Audience Engagement Beyond Social Platforms
• 18:31 - Changing Perceptions of Career Choices
• 25:59 - Creating Engaging and Efficient TikTok Videos
• 27:29 - Importance of TikTok Video Hooks
• 33:21 - Love for Work and Growth
• 34:35 - Amazon Community Involvement and Future Plans
• 41:11 - Helium 10 Elite Membership Benefits
• 42:47 - Influencer Marketing and Live Streaming
• 44:53 - Building Loyalty Through Consistent Live Streaming
• 47:53 - Influencer Brand Relationships and Expectations
• 49:42 - Navigating The TikTok Creator Studio
• 55:07 - Managing Brand Expectations for Virality
• 58:00 - Kevin King's Words Of Wisdom

Join us as we unpack the gripping tales and insights featuring the extraordinary Matt Altman. Matt takes us on a thrilling ride through his e-commerce journey, from his early days of retail arbitrage to his current success in the supplements and food sectors. Reminisce with us about the unforgettable BDSS virtual event and a mastermind in Paris where Matt's savvy strategies earned him top awards, and listen in as we relive a legendary night of strategy-swapping by a bonfire, a true testament to the adaptability and knowledge required in the dynamic e-commerce arena.

This episode also shines a light on the intricacies of Amazon selling as we chat about everything from Amazon Seller strategies to the nitty-gritty of data and semantic SEO and learn how third-party tools complement Amazon's own data to sharpen sales strategies. We even touch upon the exciting advancements in image recognition AI and what it could mean for future search and ranking on platforms like Amazon.

Finally, we examine the burgeoning relationship between Amazon and TikTok Shop, as the social media giant increasingly influences e-commerce trends and search behaviors. Hear about the tactics that are proving effective on TikTok Shop, and ponder the potential of TikTok Shop as it begins to rival Amazon's early dominance. We wrap up with a look at strategies for reducing e-commerce fees and a teaser for our next episode, where we’ll have an expert guest talking about TikTok Shop, the Amazon Influencer Program, and influencer marketing. It's an episode packed with actionable advice and forward-looking insights – you won't want to miss a beat!

In episode 396 of the AM/PM Podcast, Kevin and Matt discuss:

• 00:00 - E-Commerce Success Story
• 07:39 - Market Analysis and Reselling Strategies
• 10:26 - Amazon Seller Strategies and Masterminds
• 12:06 - Finding Secret Strategies From Chinese Sellers on Amazon
• 18:14 - Evolving Data Tools in Software and Amazon
• 20:26 - Amazon Data and Semantic SEO
• 26:48 - Semantic SEO Keyword Analysis Process
• 30:58 - Optimizing Keywords for Search Engine Ranking
• 33:19 - The Future of Image Recognition AI
• 35:29 - AI in Medical Marketing With Keywords
• 38:41 - The Future of Amazon and TikTok Shop
• 39:01 - TikTok's Influence on Amazon Searches
• 46:14 - TikTok Subsidizes Shipping Costs for Businesses
• 47:58 - E-Commerce Strategies for Reducing Fees
• 53:30 - Kevin King's Words Of Wisdom

Join the remarkable Lyden Smithers and myself as we embark on an explorative journey into the world of master negotiations and strategic sourcing. Lyden, unfolds his transition from a novice Amazon seller to a negotiation wizard capable of securing the best supplier terms. Harnessing the power of preparation and financial knowledge, we dissect his proprietary six-step strategy that takes negotiation talks beyond surface-level discussions, aiming for growth-driven, mutually beneficial outcomes. Witness how his personal growth, transformed him from a hesitant speaker to an influential global presence, and soak in the tales of leading China Magic trips that embody the spirit of true product engagement and supplier relationships.

Venturing into the realm of sourcing, we tackle the complexities of navigating China's manufacturing landscape, comparing it to the business infrastructure in the UK and US. I recount firsthand experiences and strategies that reveal China's unparalleled capabilities, even for smaller-scale orders, and discuss the delicate balance of fostering lasting, win-win partnerships with suppliers. Stepping further into innovation, we examine the tactical moves necessary for crafting unique products and securing coveted exclusivity deals, emphasizing the significant role of strong factory relationships and the art of protecting one's intellectual property while maintaining a competitive edge.

As we close the episode, we pivot towards the pursuit of business profitability and the nuanced strategies that can lead to a lucrative exit. He’ll share insights into optimizing financial metrics such as EBITDA margins, COGS, and advertising spending, all while keeping an eye on the broader picture of portfolio profitability. The conversation wraps up with a look at the rise of TikTok Shop in the e-commerce ecosystem and the immeasurable value of community in accelerating business growth. Finally, a gentle reminder that a well-curated mental diet, rich in quality information, is as vital to your success as the nourishment you choose for your body.

In episode 395 of the AM/PM Podcast, Kevin and Lyden discuss:

• 11:05 - Navigating Supplier Negotiations Successfully
• 16:50 - Building Relationships in International Business
• 19:00 - Challenges With Production Costs
• 22:09 - Sourcing Challenges in Global Market
• 30:07 - Product Development for Better Pricing
• 33:49 - Navigating Innovation and Supplier Relationships
• 36:04 - Product Development Supplier Relationships
• 42:04 - Identifying the Biggest Wastes
• 40:18 - Strategies for Business Profitability and Growth
• 45:56 - Portfolio Optimization Through Quintile Analysis
• 49:39 - Diversifying E-Commerce Market Strategies
• 50:42 - Mastering Amazon and Building Communities
• 52:53 - Importance of Like-Minded Networks
• 57:00 - Kevin King's Words Of Wisdom

Welcome to a special celebration as Kevin King hits his 100th episode milestone as the host of the AM/PM Podcast. Today’s guest is the incredible Neha Bhuchar, an ex-Amazonian turned seller champion. Together, we're peeling back the curtain on Amazon's Pay-Per-Click advertising, providing a deep dive into how a seller's nuanced understanding of Amazon's A9 algorithm can catapult their PPC game to new heights. Neha, with her intimate knowledge of Amazon's inner workings, shares her journey from insider to advocate, bringing to light the distinct advantages of algorithmic savvy and having an account manager who really gets the seller's perspective.

This episode isn't just about strategies; it's about understanding the vibrant tapestry of e-commerce in India, a market bursting with potential and challenges that Neha and Kevin explore with fervor. We're talking about the synergy between inventory, search rank, competitor activity, and how they can amplify your advertising impact. The conversation goes beyond borders, addressing the logistical and cultural peculiarities, including the widespread practice of cash on delivery and Amazon's ingenious approach to tapping into India's e-commerce explosion. It's an enlightening discussion for any seller eyeing global expansion, especially in one of the world's most rapidly evolving markets.

Wrapping up, the focus shifts to the precision of data analysis and the strategies that separate the big players from the small. From dissecting Amazon's A9 algorithm to understanding the critical role of negating non-performers and day parting, Neha and Kevin share their hands-on experience and insights, equipping you with actionable tactics. Whether you're launching your first product or refining your ad spend, this centennial episode is packed with under-the-radar techniques and wisdom to help you enhance your brand's online visibility and skyrocket sales. Join us for this journey through the maze of Amazon advertising, where we celebrate knowledge, growth, and the future of e-commerce.

In episode 394 of the AM/PM Podcast, Kevin and Neha discuss:

• 00:00 - Insider Insights on Amazon Advertising
• 00:13 - Insights on PPC Optimization for Sellers
• 01:18 - Experience in E-Commerce and Amazon Ads
• 07:48 - E-Commerce Growth in India
• 09:48 - Logistics Challenges in Indian E-Commerce
• 15:41 - E-Commerce Trends in India and Abroad
• 20:52 - Automating Inventory Management for Ecommerce
• 27:42 - Amazon PPC Strategies and Best Practices
• 34:37 - Factors Affecting ECTR on Amazon
• 38:19 - Amazon Advertising Strategy and Data Analysis
• 41:00 - Boosting Low-Performing ASINs
• 46:24 - Making PPC Fun to Talk About
• 47:00 - Kevin King's Words Of Wisdom