In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality.

Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality.

We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry.

Key Takeaways:

• Authenticity and being true to oneself in business and life.
• Pivoting from an online crowdfunding platform to an omnichannel marketplace with physical stores to provide personalised shopping experiences.
• Entrepreneurship, self-discovery, and adapting to change in the retail industry.
• Using technology and human experience to grow a business during the pandemic.
• Branding, authenticity, and technology in the fashion industry.

Links:

https://www.curated-crowd.com/

https://www.instagram.com/curatedcrowd/

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www.pinkleopard.co.uk

In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy.

The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship with their audience.

Key Takeaways:

• Building a brand that emotionally connects with consumers.
• Entrepreneurship, marketing, and brand growth with a focus on Slumberkins, a children's brand.
• Marketing funnel, customer segmentation, and building trust through helpful content and prompt responses.
• Creating emotional connections with customers through marketing.

Links:

https://www.vanessaholfert.com/

https://www.linkedin.com/in/vanessaholfert/

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www.pinkleopard.co.uk

In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success.

Kate shares valuable advice on the power of visibility in scaling businesses and discusses her approach to performance marketing, emphasising the necessity of understanding the customer journey and optimising website conversion rates before initiating paid advertising.

We also explore the evolving landscape of digital advertising, highlighting trends in TikTok utilisation and the strategic importance of aligning ad content with current social trends to maximise engagement and scaling potential.

Key Takeaways:

• The Power of Creative in Performance Marketing
• Customising Creative for Different Audiences
• Balancing Feeling and Data in Creative Decisions
• Prioritising Conversion Rate Optimisation
• The Right Time to Scale Your Business
• Leveraging TikTok for Organic Reach and Engagement

Links:

https://mondaydigital.com.au/

https://www.linkedin.com/in/kate-howard-/

https://www.instagram.com/helloitsmondaydigital/

www.pinkleopard.co.uk