What does it really take to achieve a MILLION dollar visibility in today’s crowded market?

In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit has evolved over time. Together, we unpack the concept of $1,000,000 visibility, discussing why personalized messaging, strategic pricing, and tailored visibility efforts are critical in today’s crowded market.

Tune in for a conversation filled with practical insights and actionable strategies to help you stand out and elevate your visibility game.

On This Week’s Episode, We Discuss:

1. Melanie Benson’s journey into integrating human design into her work after a friend’s insightful observation about her burnout patterns, revealing how this approach helps clients overcome money blocks and visibility challenges.
2. The evolution of the entrepreneurial toolbox, where Jennie shares the importance of continually refining skills and adapting strategies to stay ahead in a competitive marketplace.
3. How to embrace your personal power and boost your visibility, with advice on building confidence in your message and shining brightly to attract your ideal clients.
4. Melanie’s $1,000,000 visibility framework, offering listeners a free resource to help them enhance their visibility strategies and build lasting authority in their niche.
5. The power of brand authority and visibility, with a focus on podcasting and other platforms, highlighting the impact of consistent and strategic visibility efforts.
6. The importance of personal branding, connected to core values like connection, fun, and abundance, and how these elements can influence and shape your brand’s impact.
7. Melanie’s role as an authority amplifier, helping experts move from being invisible to showcasing their expertise through strategic shifts in messaging and visibility.
8. Why niching down and owning your specific area of expertise is essential before expanding into broader markets, ensuring your brand message is clear and compelling.
9. The importance of strategic pricing to reflect your authority and the need for a visibility strategy that sets you apart from the competition.
10. Leveraging guest appearances on podcasts and other platforms to boost your visibility, with tips on borrowing influence and credibility to grow your audience and impact.

Whether you’re just starting out or looking to refine your strategies, this episode is packed with valuable insights to help you elevate your visibility, amplify your authority, and make a lasting impact in your industry.

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Connect with Melanie:

Follow Melanie on Facebook: Facebook.com/CoachMelanieBenson

Follow Melanie on Instagram: Instagram.com/CoachMelanieBenson

Connect with Melanie on LinkedIn: linkedin.com/in/success/

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Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls?

In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way.

Plus, I’ll be sharing some insights into the evolving marketing landscape and my latest obsessions – Capsho and Ecamm.

On This Week’s Episode, We Discuss:

1. The High Impact Revenue Marketing Giveaway: I'll walk you through my first-ever bundle hosting experience, sharing what worked, what didn’t, and the invaluable lessons learned along the way.
2. Marketing Insights: We'll discuss the cyclical nature of marketing trends, highlight the resurgence of low-level marketing techniques, and stress the importance of caution, especially for those new to the scene.
3. Creating Intentional Bundles: I’ll talk about the importance of balance and intentionality in selecting contributors to ensure a high-quality, cohesive bundle that adds value to both the audience and contributors.
4. Strategic Promotion and Engagement: Learn about the promotional strategies we used, including social media, email marketing, and strategic partnerships. I’ll emphasize how active promotion plays a crucial role in the success of a bundle.
5. Feedback and Areas for Improvement: We'll dive into the survey feedback received, pinpoint areas for improvement like clarity, coordination, and tech integration, and discuss the importance of personal development in learning from such feedback.
6. Lessons from the Experience: Reflecting on the entire experience, I’ll offer insights on how to be a better contributor to a bundle, focusing on timeliness, quality content, promotion, and engagement.
7. Tech Integration and Tools: I’ll share my latest obsessions – Capt Show for audio content and Ecamm for Mac for video creation, and how these tools have significantly enhanced my content quality and production process.

If you’re looking to learn about hosting or contributing to a bundle, improving your marketing strategies, or exploring innovative content creation tools, this episode is a must-listen!

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Ever wondered how shifting from push to pull marketing can revolutionize your strategy?

In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We delve into challenges of segmented content creation and audience-driven adventures.

Discover insights on social media integration, the app's benefits, and upcoming features. From app development to email segmentation complexities, gain predictions for email marketing in 2024.

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Connect with Mark:

Mark’s Website: https://brainbumpapp.com

Instagram: https://www.instagram.com/CognoscoMedia

Facebook: https://www.facebook.com/cognoscomedia

LinkedIn: https://www.linkedin.com/company/cognosco-media/ and https://www.linkedin.com/in/hershey/

Twitter: https://twitter.com/Cognoscomedia

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Connect with Jennie:

Website: https://jenniewright.com

Instagram: https://www.instagram.com/jennielwright/

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0Osmw

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

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Are you curious about the darker side of online summits and how to avoid common pitfalls?

In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she fearlessly exposes the unethical practices that have tarnished this industry's reputation.

With a wealth of hard-earned wisdom, Jennie peels back the layers, revealing the insidious tactics employed by some unscrupulous players. From the illicit sharing of attendee lists – including those who have explicitly unsubscribed – to aggressive upselling strategies that prioritize revenue over genuine value, she shines a light on the seedy underbelly that has plagued this realm.

However, this episode is not merely a cautionary tale; it is a rallying cry for ethical summit practices. Jennie passionately advocates for clear and honest marketing, setting realistic expectations, and treating speakers as partners, not mere content providers. Her clarion call emphasizes the importance of fostering authentic relationships and delivering genuine value over transactional interactions.

Here's what we cover in this episode:

• Understand the dark side of online summits and the unethical practices to avoid at all costs.
• Learn the importance of clear and honest marketing, setting realistic expectations, and treating speakers as valued partners.
• Discover ethical monetization strategies that prioritize genuine value over aggressive upselling tactics.
• Gain insights into fostering authentic relationships and delivering a high-quality summit experience that resonates with attendees and speakers alike.
• Explore Jennie's blueprint for success, emphasizing quality, ethical practices, and respectful follow-up to build a sustainable, respected summit brand.

Don't Forget to Follow and Review:

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Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work!

I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowledge for entrepreneurs seeking to flourish in their ventures.

On This Week’s Episode, We Discuss:

1. Email Marketing and Paid Ads Strategies: We talk about the importance of collecting email addresses even without a lead magnet, emphasizing the need for a good objective and call to action when using paid ads.
2. Ad Budgets and Data Monitoring: We explore the significance of being cautious with ad budgets and having clear objectives, and how to reevaluate strategies in response to declining ROI from running LSA ads.
3. Delegating Control and Scaling the Business: We delve into common mistakes of founders struggling to delegate control, and discuss the necessity of scaling by hiring the right people and relinquishing control.
4. Transitioning to a Scalable Business Model: Anne shares insights on finding a way to trade less time for money, the challenges involved, and the importance of highlighting the founder's story for early-stage companies.
5. AI in Marketing: We discuss understanding AI as a tool, not a replacement, in marketing efforts, and caution about over-reliance on AI for content creation and its future impact on marketing.
6. Scalability and Ideal Clients: We cover making a business more scalable, finding the right fit clients, and highlighting the importance of working with people seeking to make a positive impact.
7. Marketing Strategies for Start-ups: We emphasize the crucial role of marketing for start-ups, building a foundation with limited resources, and the impact of messaging, ideal customer targeting, and partnerships.
8. Flexibility and New Ideas: We talk about the challenge of convincing founders to embrace new ideas and offer advice for startups to focus on creating their own content and using social media and email marketing.

This episode is packed with awesome insights for entrepreneurs and start-ups looking to level up their marketing game. Anne and I chat about everything from email marketing and paid ads to making your business scalable and using AI in your strategy. We’ve got practical tips and solutions to help you tackle the challenges of the business world.

Trust me, you don't want to miss this conversation. It's all about giving you the tools you need to succeed!

Don't Forget to Follow and Review:

Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level?

In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live.

Katie has an incredible background that took her from literature and history to publishing, and now to the forefront of marketing through her exceptional writing skills. We're going to geek out over our shared love for literature and movies, and delve into the nuts and bolts of maximizing your tech stack and fostering a supportive community.

Plus, we’ll touch on the exciting 21-Day Content Habit Challenge that Ecamm and Capsho have teamed up for. So, if you're ready to optimize your content creation and build a thriving community, this episode is for you!

On This Week’s Episode, We Discuss:

1. Importance of Backing Up Content and Files: Katie Fawkes underscores the critical need for regularly backing up your content to safeguard against internet outages or site changes.
2. Saving Content in Different Places: We talk about having a robust system for saving and backing up your content in multiple locations, such as cloud storage, external hard drives, and even sharing with trusted friends.
3. Ecamm Live as an Essential Tech Tool: Discover how Ecamm Live can revolutionize your video production and live streaming efforts, with seamless integration into other tools and the ability to repurpose video content into various formats.
4. Building a Supportive Community: Katie shares the power of creating a supportive environment for your community, emphasizing how free training and open sessions can drive sales and referrals, even to non-customers.
5. Evaluating and Optimizing Your Tech Stack: We discuss the importance of owning your audience through reliable communication channels like email, the pitfalls of relying solely on certain software and platforms, and the necessity of regularly backing up your email lists.

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Katie:

Visit Katie’s website: https://www.ecamm.com

Follow Katie on Instagram: https://instagram.com/ecammnetwork

Follow Katie on Facebook: https://www.facebook.com/ecammnetwork

Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetwork

Follow Katie on X: https://www.x.com/ecammtweets

Watch Katie on YouTube:

Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse?

In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strategies that will transform the way you connect with potential clients.

On This Week’s Episode, We Discuss:

1. Revolutionary Lead Generation Tactics: Evans Putman shares his innovative approach to lead generation through podcasting, highlighting Real Estate Rock Stars' astounding 78.6% opt-in rate achieved with an irresistible offer, the Agent Success Toolbox.
2. Creating Aspiration and Belief: I discuss the importance of inspiring belief and creating aspiration to drive higher conversions in various niches, steering away from detrimental practices like nagging.
3. VIP Hour and Non-Pushy Sales: Evans unveils the VIP hour pre-event strategy to increase sales and emphasizes the "no pitch pitch" approach, aligning with the ethos of serving and supporting potential clients.
4. Building Sustainable Client Relationships: We delve into the journey from building an email list to selling products, sharing the pivotal lessons of taking one step at a time and cultivating authentic connections with the audience.
5. Engagement Strategies: We highlight the significance of short, engaging episodes, accompanied by exercises and PDFs, to maintain audience interest and drive immediate results, resonating with a client’s success story.
6. Human Connection and Engagement: Techniques like the "immersion conversion vortex" are explored, emphasizing the value of deep human connections, emotional bonds, and virtual events for lead generation and retention.
7. Niche Casts and Private Audio Podcasts: Evans introduces the concept of "niche casts" for lead generation, detailing the strategy of crafting private audio courses to address specific problems, build relationships, and trigger buying signals.

This episode is packed with actionable strategies, valuable insights, and inspirational success stories. Join me and Evans Putman as we unravel the secrets to sustainable client acquisition, revolutionize lead generation tactics, and empower entrepreneurs with the tools to build genuine relationships and spur transformation.

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

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Connect with Evans:

Follow Evans on Facebook: https://www.facebook.com/evans.putman/

Follow Evans on Instagram: https://www.instagram.com/evansputman

Connect with Evans on LinkedIn: https://www.linkedin.com/in/evansputman/

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Want to grow your email list or launch your next product to a ready list of leads? Let’s talk...

Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch?

Key takeaways to elevate your launch:

• The foundational elements for a compelling offer your audience can't resist
• Content creation strategies to nurture leads and build excitement
• Optimizing your sales funnel for maximum conversions and seamless experiences
• Monitoring real-time launch activities and capitalizing on post-launch opportunities
• The importance of self-care during the intense launch phase

Here's a more detailed glimpse of what you can expect from this value-packed episode:

1. Crafting a comprehensive launch plan: Discover the importance of strategic planning and setting clear goals to ensure a smooth and successful launch.

2. Building your dream team: Learn how to assemble a skilled and dedicated team, including project managers, copywriters, designers, and marketing experts, to support your launch efforts.

3. Developing an irresistible offer: Gain insights into creating a high-value product or service that aligns with your audience's needs and desires, making it impossible to resist.

4. Optimizing your sales funnel: Explore strategies for creating a seamless and high-converting sales funnel that maximizes conversions and delivers an exceptional customer experience.

5. Leveraging content and marketing materials: Uncover the power of engaging and educational content, from blog posts and videos to webinars and social media posts, to overcome objections and build anticipation

Whether you're an established entrepreneur or just starting, this episode is a must-listen for anyone aspiring to achieve seven-figure success. Join Jennie as she shares her wealth of knowledge and expertise, empowering you to take your launch to new heights and unlock unprecedented growth for your business.

Time-Stamped Highlights

00:00:02 The Art of Building a Seven-Figure Launch

00:14:52 Strategic Planning and Vision

00:24:30 Building Your Dream Team

00:36:45 Crafting Compelling Offers

00:49:18 Executing Launch and Post-Launch Strategies

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

=====

Connect with me here

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk

Join the Facebook community