Activision Blizzard Media - Insight Tree Podcast By cover art

Activision Blizzard Media - Insight Tree Podcast

By: Activision Blizzard Media
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  • Summary

  • Helping brands better understand the gaming industry and gamers one podcast at a time.
    2020 Activision Blizzard Media - Insight Tree
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Episodes
  • Who do you think you are? Understanding gamer identity

    Who do you think you are? Understanding gamer identity
    Oct 19 2020

    For quick listening, feel free to jump to any of the questions covered at the timestamps below, and check out our interactive gallery that launched the research discussed here.

    [1:11] Tell us about the research.

    [4:48] Is the gamer stereotype out of date?

    [8:43] Were you surprised to find that less than half of gamers identify as a gamer?

    [18:00] What role does platform play in the discussion of gamer identity?

    [23:33] Has the way we think about gamers evolved with the gaming industry?

     

    For more content on gamers and the gaming industry, follow us on Twitter or LinkedIn. 

    Reach out directly by visiting our website - Activision Blizzard Media
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    34 mins
Marketing Economics Science Fiction
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