In this episode of Ad-justing Your Strategy, we dive into the intricacies of TikTok Shop Spark Ads. Before diving headfirst into using Spark Ads, it's crucial to analyze the numbers and understand the potential costs.

-----------------

Tried https://elevenlabs.io to clone my voice in this episode. Personally, I didn’t like it. It doesn’t sound like me, even though the pronunciations are better than mine. But it’s not me.
Could you use this or any similar AI tool to clone your voice better? I’d love to hear from you. DM me @souravghosh on X or Instagram please.

-----------------

Want more insights for your business?

📨⁠ Subscribe to our Newsletter⁠

Follow 💬 ⁠Our WhatsApp Channel⁠

Join our 📚 ⁠Resource Hub + Community (FREE)⁠

-----------------

Here’s how it works: When a creator tags your product in their post and makes a sale, they earn a commission. If you then use that post as a Spark Ad, they continue to receive their full commission.

However, combining the cost per acquisition (CPA), commission, and TikTok referral fee can quickly escalate expenses.

So, is this customer acquisition cost (CAC) sustainable for your brand?

Moreover, is it fair for the creator to earn a percentage of sales from the ads run by your brand solely for creating the content?

Let’s break it down:

• Calculate your CPA: Include the commission paid to the creator and the TikTok referral fee. This will give you a clear picture of your total expenses per acquisition.
• Evaluate your margins: Can your business sustain these costs while maintaining a healthy profit?
• Consider the value of the content: The creator not only brings authenticity and trust to your brand but also contributes to your overall marketing strategy. Weigh the benefits against the costs.

In conclusion, while TikTok Shop Spark Ads can be an effective way to leverage user-generated content and drive sales, it’s essential to thoroughly assess the financial implications and ensure they align with your brand’s goals.

Thanks for tuning in to Ad-justing Your Strategy. If you enjoyed this episode, don't forget to subscribe and leave a review. Until next time, keep growing!

In this episode of Ad-justing Your Strategy, we dive into why embracing organic social strategies is no longer optional for DTC and e-commerce brands. With the Cost Per Acquisition (CPA) on ad platforms steadily rising, it’s crucial to integrate robust organic strategies to stay competitive.

------------------------------

🤖 Tried https://elevenlabs.io to clone my voice in this episode. Personally, I didn’t like it. It doesn’t sound like me, even though the pronunciations are better than mine. But it’s not me.
Could you use this or any similar AI tool to clone your voice better? I’d love to hear from you. DM me @souravghosh on X or Instagram please.

------------------------------

Want more insights for your business?

📨⁠ Subscribe to our Newsletter⁠

Follow 💬 ⁠Our WhatsApp Channel⁠

Join our 📚 ⁠Resource Hub + Community (FREE)⁠

------------------------------

In this episode, we'll cover:

• Factors Contributing to the Increase: Understanding why CPA is rising and how it affects your marketing budget.
• Importance of a Robust Organic Social Strategy: Why relying solely on paid ads is no longer sustainable.

• Driving Website Traffic and Sales: How organic content can bring a steady stream of visitors to your site.
• Enhancing Ad Performance: The symbiotic relationship between organic content and paid ads.
• Testing High-Performing Organic Content as Ads: Leveraging successful organic posts to boost your ad performance.

• Consistency is Key: The importance of regular posting and experimenting with different content types.
• Engagement Leads to Growth: How interacting with your audience through likes, comments, and shares can boost your content’s reach.

• Explore and Reels Tabs: Understanding how Instagram's recommendation systems work and how they affect your content’s visibility.
• Posting Frequency: Tips on how often you should post to grow your followers while balancing content creation with your well-being.

• Building a Community: Creating a simple Facebook Group to gather your loyal customers and brand advocates, and funnel new social media followers into this community.
• Lean Content Workflow: Utilizing a streamlined approach to content creation.

Here are my SOPs for

• Reels Best Practice for Business
• Facebook Ad Basics

that I share with my clients.

Let's elevate your brand's social media game together!

Thanks for tuning in to Ad-justing Your Strategy. If you enjoyed this episode, don't forget to subscribe and leave a review. Until next time, keep growing!

Before you lock yourself into a long-term contract with any agency or professional, start with a trial month or period. Trust me, you'll thank me later.

Want more insights for your business?

📨 Subscribe to our Newsletter

Follow 💬 Our WhatsApp Channel

Join our 📚 Resource Hub + Community (FREE)

In this episode, we'll cover:

• Horror Stories from the Industry

  • In the past 15+ years, I've witnessed many horror stories resulting from overlooking trial periods.
  • As a business owner, it can be a nightmare to continue paying an agency or vendor that fails to deliver the promised value, simply because you signed a contract.

• The Manipulative Nature of Contracts

  • At the core, such contracts can be manipulative, holding you accountable for payments while not ensuring they meet their deliverables.

• The Real Costs: Time, Money, and Energy

  • Beyond the financial burden of paying for unfulfilled work, you also have to worry about getting that work done.
  • This might mean doing it yourself—adding to your already overwhelming workload—or finding, vetting, and paying someone else to do it.

• Trial Periods: A Solution

  • Many talented and competent professionals and agencies are happy to offer a trial period or month.
  • Even with the best intentions and efforts, sometimes it just doesn’t work out between the brand and the agency/professional. When this happens, it's best for both parties to move on to a better fit.

• Malpractices in Today's Market

  • Forcing clients to continue paying for a service they no longer find valuable is a malpractice in today’s market.

• Advice for Business Owners

  • I strongly advise extreme caution when entering long-term contracts with new agencies or professionals.

• When to Lock-In with Long-Term Contracts

  • If you’ve already evaluated them with a trial run or have solid evidence that they deliver far more value than they cost, don’t hesitate to lock them in with a long-term contract.
  • If a competent professional or agency (especially a smaller one) dedicates most, if not all, of their time and resources to growing your brand, and you're seeing reasonable progress with a clear, promising roadmap ahead, don't lose them.
  • Especially those who go the extra mile to do impactful things for your brand that few others in the market dare to do—they are the rare gems.
  • Value them and incentivize them to stay focused on your brand for a long period. Otherwise, you risk losing this talent to another brand, or worse, your competitors.

• Application Beyond Agencies

  • Though we’re focusing on individuals and agencies here, this advice applies to other vendors as well, such as SaaS products for your DTC brand.
  • Start with a monthly plan, evaluate not just the potential of the tool but how much value you and your team can actually derive from it before committing long-term.

• Financial Prudence

  • Be overprotective of the money you spend on your business.
  • Every dollar wasted on something that doesn’t add value is a missed opportunity to invest in something that could.

Tune in to learn how to safeguard your business from the pitfalls of long-term contracts and make smarter, more strategic decisions.