Episodes

  • Paris Olympics & the new Nike ad Russ ‘loves beyond reason’
    Jul 30 2024

    The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques the 'Visit Türkiye' campaign from ISTANBUL.

    They also discuss the new Nike ad and offer some solutions to their business woes.

    See omnystudio.com/listener for privacy information.

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    45 mins
  • 'The final straw' for Biden & the iconic account up for grabs
    Jul 23 2024

    Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the actual implications of Havas losing it's B Corp certification and the 'iconic' Tourism Tasmania account is up for tender.

    And 'Good One' has a pitch to get politicians out of hard hats.

    See omnystudio.com/listener for privacy information.

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    43 mins
  • 'It's like a Republican volcano'; The power of an image & AAMI’s Olympic ad
    Jul 16 2024

    Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering.

    Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content.

    See omnystudio.com/listener for privacy information.

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    46 mins
  • 'Good luck with that Charli XCX'; Brat girl summer and hi-vis at the Olympics
    Jul 9 2024

    Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'.

    Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it.

    You can find Ben's weekly newsletter 'Signal' here:

    https://www.linkedin.com/newsletters/signal-7100718144813498368/

    Follow Russ and Freddie, get in touch or ask us a question:

    INSTAGRAM - https://www.instagram.com/goodone.creative/

    See omnystudio.com/listener for privacy information.

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    42 mins
  • Brand Biden, the Meta threat & a 'seriously good' tourism campaign
    Jul 2 2024

    Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns.

    Follow Russ and Freddie, get in touch or ask us a question:

    INSTAGRAM - https://www.instagram.com/goodone.creative/

    See omnystudio.com/listener for privacy information.

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    53 mins
  • Brand ballads & why the new anti-vaping campaign 'makes no sense!'
    Jun 25 2024

    Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds.

    Freddie and Good One Creative pitch an alternative ad to get young people off vapes.

    See omnystudio.com/listener for privacy information.

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    41 mins
  • 'Hungover is a big market'; The meat industry & Guzman y Gomez goes public
    Jun 18 2024

    Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public.

    See omnystudio.com/listener for privacy information.

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    40 mins
  • 'They have more money than God': Telstra's new campaign and the woes of Gen Z
    Jun 11 2024

    Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand.

    See omnystudio.com/listener for privacy information.

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    42 mins