Episodes

  • 'It's really bloody gross': The decline of dating apps & Apple's big flop
    May 21 2024

    Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand.

    Also discuss the come-back of the 'dumb phone'.

    See omnystudio.com/listener for privacy information.

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    42 mins
  • Is privacy a thing of the past? And why streaming giants are slipping
    May 8 2024

    Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process.

    See omnystudio.com/listener for privacy information.

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    43 mins
  • Old El Paso's 'big leap' and anti violence against women campaigns
    Apr 30 2024

    Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia.

    See omnystudio.com/listener for privacy information.

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    48 mins
  • 'I think we just fixed free to air TV!’ and the pointless Telstra Ad
    Apr 23 2024

    Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad.

    See omnystudio.com/listener for privacy information.

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    42 mins
  • Coffee: Good-Cheap-Fast and Government restrictions
    Apr 16 2024

    If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction.

    THE PRICE OF COFFEE

    A tweak in the gears, a quiet shuffle behind the scenes, and behold - our prices have taken a new dance.
    Check it out:
    Regular Cup: $3.40
    Larger Cup: $3.80

    See omnystudio.com/listener for privacy information.

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    41 mins
  • ‘We need 100 million’, Gather Round and ADF recruitment
    Apr 9 2024

    Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.

    See omnystudio.com/listener for privacy information.

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    43 mins
  • Apple and Splendour in the Grass
    Apr 2 2024

    It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now.

    Russ and Freddie offer up their ideas as to why Australian festivals are struggling.

    See omnystudio.com/listener for privacy information.

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    40 mins
  • Tassie's new footy team & AI in advertising
    Mar 26 2024

    Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising.

    And Russ has a very tough brief for Freddie...

    See omnystudio.com/listener for privacy information.

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    49 mins